For your team
Video for recruitment: film the hiring manager for 60 seconds, post the job video today
Film a hiring manager talking about the job for 60 seconds on a phone. Cutroom edits that clip into a finished vertical video with captions in about a minute, and your own part takes about 4 minutes.
In short
- Video for recruitment can be one clip of the hiring manager talking about the role for about 60 seconds.
- You get a finished 9:16 video with captions, back in about a minute.
- A one-minute video costs about 120 credits. Your first video is free.
- The video posts to LinkedIn, Reels, TikTok and Shorts. There is no widescreen file for a careers page.
- If nobody will film, an avatar on the Basic plan can present the role instead.
- Of a hiring manager talking is one vacancy video
- 60 sec
- One finished one-minute video, edit plus export
- 120 credits
- Finished video in your first 7 days, no card
- 1 free
- The longest clip you can upload
- 3 min
Why job ads need video
Candidates read your vacancy looking for a reason to say no, and a list of requirements gives them no one to picture.
- Showing the actual team gives a candidate something a bullet list cannot: the people they would sit with.
- Candidates believe an employee on camera more than anything the company writes about itself.
- A polished company film reads as an advert, so it persuades less than an employee talking.
- For an agency recruiter, one video reaches every candidate at once, including the ones not looking yet.
- Editing sixty seconds of video takes about an hour at a desk, or a bill from an agency. That is why most vacancies still go out as text.
What the hiring manager should say
Film the hiring manager at their desk, in one go, with no script, for about 60 seconds.
- Say the role in one sentence, the way you would say it to a friend.
- Name who the candidate reports to, on camera.
- Give the one thing that makes this team different, with an example.
- Say what happens after they apply, and how fast.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How it works
You upload the clip. Cutroom does the edit, and you make changes on the text.
- Film one clip on a phone, up to 3 minutes. Sixty seconds is enough.
- Cutroom writes out every word and drafts an opening headline. On Punch and Native it also shortens the pauses and removes the ums and uhs that show up in your transcript.
- Your office clips go where the manager mentions the team. Millions of free stock clips cover the rest.
- Captions are burned in, in one of 40 caption styles, because feeds play without sound.
- Cutroom keeps the lines you say, so if legal wants a sentence gone, film that answer again without it.
- Your own part takes about 4 minutes: upload the clip, read the text and change what you want changed.
From the hiring manager's desk to a posted vacancy
A one-minute vacancy video comes to about 120 credits, edit and export together.
Film one clip
Sixty seconds is enough; the limit is 3 minutes
Edit
100 credits: transcript, first edit, clip search
Change it on the text
Fix misheard words, place clips on words
Export
20 credits per finished minute, 9:16 MP4
What one video costs
You pay credits for the edit and for the export.
Credits per vacancy video
| Step | Credits | What it covers |
|---|---|---|
| Edit | 100 | Transcript, first edit, clip search |
| Export | 20 per finished minute | The 9:16 MP4 file |
| 30 second version | About 110 | Edit plus export |
| 1 minute vacancy video | About 120 | Edit plus export |
Step: Edit
- Credits
- 100
- What it covers
- Transcript, first edit, clip search
Step: Export
- Credits
- 20 per finished minute
- What it covers
- The 9:16 MP4 file
Step: 30 second version
- Credits
- About 110
- What it covers
- Edit plus export
Step: 1 minute vacancy video
- Credits
- About 120
- What it covers
- Edit plus export
Plans and how many videos you get
Try it free first. Pick a plan when you want to post every week.
- Your first video is free within 7 days, with 600 credits and no card. It carries a Cutroom mark across the middle.
- Lite costs $19.99 a month for 1,250 credits, about 10 one-minute videos, and it takes the mark off.
- Basic costs $39.99 a month for 2,500 credits, and adds avatars and generated music.
- Premium costs $79.99 a month for 5,000 credits.
- An in-house team filming one role a week fits on Lite. An agency desk with several clients will outgrow it.
- You can cancel any time under Settings.
One-minute vacancy videos a month, by plan
At about 120 credits a video, edit plus export. Free exports carry a Cutroom mark.
- Free, first 7 days1 video
- Lite, $19.99~10 videos
- Basic, $39.99~20 videos
- Premium, $79.99~41 videos
When the hiring manager will not film
Every talent team has one. Here are three options, best first.
- A real employee still works better than an avatar, because the employee is the proof.
- If you are an agency recruiter, film one role a week yourself, so the people you place get used to your face.
Three options, best first
| Option | How | Cost |
|---|---|---|
| 1. Ask for one answer, not a speech | Ask the manager one question and film the answer, about 60 seconds | Same as any video |
| 2. Film it yourself | The recruiter explains the role on camera | Same as any video |
| 3. Use an avatar | A photo and an audio track become a talking head, and Cutroom can generate the voice too | Basic plan, 350 credits a minute of render, plus 70 a minute if Cutroom generates the voice |
Option: 1. Ask for one answer, not a speech
- How
- Ask the manager one question and film the answer, about 60 seconds
- Cost
- Same as any video
Option: 2. Film it yourself
- How
- The recruiter explains the role on camera
- Cost
- Same as any video
Option: 3. Use an avatar
- How
- A photo and an audio track become a talking head, and Cutroom can generate the voice too
- Cost
- Basic plan, 350 credits a minute of render, plus 70 a minute if Cutroom generates the voice
What it does not do
Cutroom makes the weekly videos between the big productions.
- The clip you upload is capped at 3 minutes.
- Every export is a 9:16 MP4. There is no widescreen file for a careers-site header.
- There is no subtitle file and no translation. Film one clip per language.
- It does not make a culture film. A crew, a colour grade and the CEO on camera is a production job, worth it about once a year.
- If you make one video a quarter, post a raw phone clip to LinkedIn instead. It costs nothing.
Questions people ask
- What should a recruitment video say?
- The role in one sentence, who the candidate reports to, one honest reason this team is different, and what happens after they apply. Leave out the values list.
- Who should be on camera, the recruiter or the hiring manager?
- For a vacancy, the hiring manager, because candidates want to see their future boss. For an agency recruiter's own pipeline, you. Employees are the most trusted for employer branding.
- How long should a recruitment video be?
- About 60 seconds for a vacancy. The clip you upload can be up to 3 minutes, and export costs 20 credits per finished minute, so shorter is also cheaper.
- What does one vacancy video cost?
- About 120 credits for a one-minute video: 100 for the edit plus 20 per finished minute to export. Lite is $19.99 a month for 1,250 credits, about 10 videos. Your first video is free.
- Can we make a recruitment video with nobody on camera?
- Yes, on Basic ($39.99 a month) an avatar can present it, at 350 credits a minute of render plus 70 a minute for a generated voice. Fine for a vacancy explainer, not for an employee story.
- Do we still need an employer branding agency?
- Maybe for the yearly culture film and the strategy. Not for the weekly vacancy videos and employee stories. Those need speed and a low cost per video.
Film one hiring manager for 60 seconds and post the vacancy video today. Your first video is free.