For your team
Med spa video ads: the injector explains one treatment on camera
The simplest med spa video ad is the injector explaining one treatment to camera. It needs no before-and-after images, which Meta and TikTok only allow under strict conditions.
In short
- A good med spa video ad shows the injector explaining one treatment: what it is, who it suits and the downtime.
- Three ads are worth filming: a treatment explainer, an answer to a common worry and a monthly offer ad.
- Meta requires every cosmetic treatment ad to target people 18+. Before-and-after images are allowed if they attack no one's appearance.
- TikTok allows cosmetic procedure ads in the US and Canada after sales-team approval, but its rule does not name injectables or lasers.
- Cutroom turns a phone video of your injector talking into a finished, captioned vertical ad. Your first video is free.
- Age Meta requires you to target for any cosmetic treatment ad
- 18+
- Ads worth filming first
- 3
- Cutroom credits for a 30-second ad
- 110
What makes a med spa video ad work
A good med spa ad shows the provider explaining one treatment in plain words.
- The provider says what the treatment is, who it suits and what the downtime looks like.
- A provider explaining a treatment needs no before-and-after images, so it stays clear of the strictest part of Meta's and TikTok's rules.
- Questions clients ask at every consultation, like "Will I look frozen?", make good ads, because each one has a short, honest answer.
Three med spa video ads to film
Film the treatment explainer first, because it stays useful for months.
- In all three, talk about the treatment, never about a flaw in the viewer.
Three med spa video ads
| Ad | What the provider says |
|---|---|
| Treatment explainer | What the treatment is, who it suits, what it feels like and the downtime |
| Answer to a common worry | The worry that stops a booking, like "Will I look frozen?", with an honest answer and what a consultation covers |
| Monthly offer ad | The treatment, the price or package, the end date and how to book |
Ad: Treatment explainer
- What the provider says
- What the treatment is, who it suits, what it feels like and the downtime
Ad: Answer to a common worry
- What the provider says
- The worry that stops a booking, like "Will I look frozen?", with an honest answer and what a consultation covers
Ad: Monthly offer ad
- What the provider says
- The treatment, the price or package, the end date and how to book
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film a treatment explainer
The provider films it in the treatment room, in one go, and promises no result.
The treatment explainer in three parts
Keep it to 30 to 60 seconds, one treatment per video.
What it is
The treatment in one plain sentence
Who it suits
And who should book a consultation first
Downtime and booking
What the days after look like, and how to book
Med spa ad rules: Meta, TikTok and client consent
Both platforms review each ad, so no kind of ad is sure to be approved.
- Meta requires every ad for a cosmetic procedure to target people 18 or older. Before-and-after images are allowed if they attack no one's appearance.
- TikTok's March 2026 update allows ads for cosmetic surgery and other related aesthetic procedures in the US and Canada, once a TikTok sales representative confirms you are eligible.
- TikTok's rule does not name injectables, fillers or lasers, so ask your TikTok sales representative whether your treatments qualify.
- A provider talking to camera avoids the before-and-after rules, because it shows no results. On Meta, it still has to target people 18 or older.
- If your med spa is covered by HIPAA in the US, a client must sign a written consent before you use their photos or video in an ad.
- Check every stock clip Cutroom shows over the video, and swap any that could look like a promised result.
Meta and TikTok on cosmetic treatment ads
Summarised from Meta's health and wellness ad standard and TikTok's March 2026 cosmetic surgery update, read 21 September 2026. Read both pages before you launch.
Audience
- Meta
- Every cosmetic treatment ad must target people 18 or older
- TikTok (US and Canada)
- Age-targeted, with eligibility set by a TikTok sales representative
Before and after
- Meta
- Allowed for cosmetic procedures, without attacking appearance
- TikTok (US and Canada)
- Must not exaggerate results or promote body shaming
Also required
- Meta
- No statements that someone's looks are inferior
- TikTok (US and Canada)
- A licensed provider; medical risks and recovery times disclosed
| Meta | TikTok (US and Canada) | |
|---|---|---|
| Audience | Every cosmetic treatment ad must target people 18 or older | Age-targeted, with eligibility set by a TikTok sales representative |
| Before and after | Allowed for cosmetic procedures, without attacking appearance | Must not exaggerate results or promote body shaming |
| Also required | No statements that someone's looks are inferior | A licensed provider; medical risks and recovery times disclosed |
Tools for med spa video ads
Captions and Cutroom edit a video of your provider. Agent Opus makes an ad from a prompt, with nobody filmed.
- Captions is a phone app that adds captions and stock clips chosen by AI to the video you film, and it can fix eye contact.
- Agent Opus, from the makers of OpusClip, builds a med spa ad from a prompt, with an AI voiceover. Its before-and-after images are made by AI, not taken from your clients, so do not show them as real results.
- Cutroom keeps the injector's own face and voice, and does the editing for you.
Three ways to make a med spa video ad
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Captions | Editing talking videos on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month |
 Agent Opus | Med spa ads made from a prompt | You give it a prompt, a script or a link, and it makes a video with an AI voiceover | Web | Free plan (60 credits a month); Pro $29/month, yearly |
| Cutroom | Turning a provider's answer into a captioned ad | You upload your video, and it adds captions, stock clips and a hook | Web | First video free; Lite $19.99/month |
- Captions
- Best for
- Editing talking videos on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month
- Agent Opus
- Best for
- Med spa ads made from a prompt
- Approach
- You give it a prompt, a script or a link, and it makes a video with an AI voiceover
- Platform
- Web
- Pricing from
- Free plan (60 credits a month); Pro $29/month, yearly
Cutroom
- Best for
- Turning a provider's answer into a captioned ad
- Approach
- You upload your video, and it adds captions, stock clips and a hook
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How to make a med spa ad in Cutroom
The edit comes back in about a minute. You change it by editing the transcript.
- Film the provider in the treatment room on a phone, up to 3 minutes.
- Cutroom adds captions timed to the voice and puts stock clips on the words you pick. You choose the caption style, font and colour.
- If it mishears a treatment name, fix the word in the transcript and the captions follow.
- Delete anything you would rather not say in an ad, and the video is re-cut without it.
- Write the client's question as the opening headline, or pick one Cutroom drafted. Then export a vertical (9:16) MP4.
The Cutroom editor
You edit by changing the words in the transcript. Fix a treatment name, swap a clip or delete a line.
B-rolls · 5
1
2
3
4
5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
What a med spa video ad costs to make in Cutroom
A 30-second ad costs 110 credits: 100 to edit and 20 per minute of export.
- You pay Meta or TikTok separately for showing the ad. None of that goes through Cutroom.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it; a Cutroom mark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 ads of 30 seconds; no Cutroom mark |
| Basic | $39.99 a month | 2,500 | Adds avatars and generated music |
| Premium | $79.99 a month | 5,000 | Everything in Basic, with twice the credits |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it; a Cutroom mark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 11 ads of 30 seconds; no Cutroom mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- Adds avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- Everything in Basic, with twice the credits
Questions people ask
- Can med spas run before-and-after video ads on Meta?
- Sometimes. Meta allows before-and-after images for cosmetic procedures if they attack no one's appearance, and every cosmetic treatment ad must target people 18 or older. Every ad is still reviewed, so approval is never certain.
- Can a med spa advertise on TikTok?
- Possibly, in the US and Canada. TikTok's March 2026 update allows ads for cosmetic surgery and other related aesthetic procedures, but it does not name injectables or lasers, so a TikTok sales representative decides whether you qualify. The ad must be age-targeted, the provider licensed, and risks and recovery times disclosed.
- Who should film med spa ads, the injector or the owner?
- The provider who does the treatment, where you can. Clients book that person, and a provider's plain answer about downtime carries more weight. The owner suits the offer ad and a welcome video.
- What should a treatment explainer video cover?
- What the treatment is, who it suits, what it feels like and the downtime, ending with how to book a consultation. Leave out any promised result. Keep it to 30 to 60 seconds, one treatment per video.
- How often should a med spa refresh its video ads?
- With every promotion, and whenever results drop. Treatment explainers can run for months, but the monthly offer ad needs a new video each month.
- Can I use client footage in my med spa ads?
- Only with the client's written consent. If your med spa is covered by HIPAA in the US, that consent must be signed before you use the photos or video. Meta and TikTok also limit how before-and-after content can look.
- Who should not use Cutroom for med spa ads?
- Spas that want generated ads with no provider on camera, which Agent Opus is built for, or that need square and landscape versions of every ad.
Film the question your injector answered five times today and get it back as a finished ad. Your first video is free.