Guide
UGC creator rates explained: from $99 a video, and what the price covers
Updated
UGC creators on marketplaces like Billo charge $99 to $169 a video. A quote usually bundles six costs, so ask for a price on each and drop what you do not need.
In short
- UGC creators on Billo, a UGC marketplace, charge $99 to $169 per video, depending on length.
- Independent UGC creators usually charge $150 to $300 a video, according to rate guides from Influee and PPC.io.
- The right to run a creator's video as a paid ad often adds 30 to 50% to the rate, according to the same guides.
- A quote usually covers six things, from the script and filming to the right to use the videos in ads.
- One winning ad costs as much as 13 to 20 tested ads, because only 5 to 8% of ads become winners.
- Billo's price for one 30-second UGC video
- $139
- What most independent UGC creators charge per video, per Influee and PPC.io
- $150-$300
- What one winning ad costs vs one tested ad, at a 5 to 8% win rate
- 13-20x
How much do UGC creators charge?
Marketplaces publish fixed prices per video. Independent creators set their own rates, which vary more.
- Billo, a UGC marketplace with 5,000+ vetted creators, charges $99 for a 15-second video, $139 for 30 seconds and $169 for 60 seconds.
- With Billo's editing service added, the same videos cost $164, $204 and $234.
- Insense, a marketplace for brands that work with many creators, charges from $400 a month billed yearly. Creator payments come on top.
- Independent creators usually charge $150 to $300 a video, according to rate guides from Influee and PPC.io.
- Influee puts beginners at around $100 a video, and experienced creators at $500 or more.
What one UGC video costs
Billo prices from billo.app, checked 21 September 2026. Independent rates from Influee and PPC.io, read 21 September 2026.
| Where you buy it | Price per video |
|---|---|
| Billo, 15 seconds | $99, or $164 with editing |
| Billo, 30 seconds | $139, or $204 with editing |
| Billo, 60 seconds | $169, or $234 with editing |
| Independent creator, most rates | $150 to $300 |
| Independent creator, experienced | $500 or more |
Where you buy it: Billo, 15 seconds
- Price per video
- $99, or $164 with editing
Where you buy it: Billo, 30 seconds
- Price per video
- $139, or $204 with editing
Where you buy it: Billo, 60 seconds
- Price per video
- $169, or $234 with editing
Where you buy it: Independent creator, most rates
- Price per video
- $150 to $300
Where you buy it: Independent creator, experienced
- Price per video
- $500 or more
What does a UGC creator rate include?
A UGC creator quote usually puts six costs into one number. Ask the creator to price each part separately, so you can drop the parts you do not need.
- The number of videos and the usage rights make the biggest difference between quotes.
- A quote for organic posts only, without revisions, is not the same deal as 12 months of paid ads.
What a UGC creator rate covers
| Cost | What it covers |
|---|---|
| Script | Who writes the script and the opening line |
| Filming | Their time, the location and the number of set-ups (rooms, outfits) |
| Videos delivered | How many finished videos, what lengths and which sizes (9:16, 1:1) |
| Revisions | How many rounds of changes, and what counts as a round |
| Usage rights | The right to use the videos in organic posts or paid ads, for how long and in which countries |
| Whitelisting | Running your ad from the creator's own account, for an extra fee |
Cost: Script
- What it covers
- Who writes the script and the opening line
Cost: Filming
- What it covers
- Their time, the location and the number of set-ups (rooms, outfits)
Cost: Videos delivered
- What it covers
- How many finished videos, what lengths and which sizes (9:16, 1:1)
Cost: Revisions
- What it covers
- How many rounds of changes, and what counts as a round
Cost: Usage rights
- What it covers
- The right to use the videos in organic posts or paid ads, for how long and in which countries
Cost: Whitelisting
- What it covers
- Running your ad from the creator's own account, for an extra fee
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
UGC usage rights: what they cost and what to watch out for
The right to run a video as a paid ad costs extra. Influee and PPC.io both say extended usage rights add 30 to 50% to the base rate.
- Influee puts whitelisting, running ads from the creator's own account, at 30% of the rate per month.
- A short licence is cheap, but if the ad becomes a winner you must pay to extend it or stop the ad.
- Agree the extension price before the shoot, so a winning ad does not suddenly get expensive.
- Check that the licence lets you edit the video and make shorter versions.
- Ask whether the raw, unedited video is included. It is often left out.
How to lower each UGC creator cost
Ask the creator to price each part separately. Then you can drop the parts you do not need.
How to lower each cost without changing the video
Ask for a split quote, then cut the costs you do not need.
Script
- What you pay for
- Their script, opening line and idea
- How to lower it
- Write the script yourself and ask them to drop that cost
Filming
- What you pay for
- Time, location and number of set-ups
- How to lower it
- Book one set-up and have them record several scripts in it
Videos delivered
- What you pay for
- Finished videos in set lengths and sizes
- How to lower it
- Buy the raw video and make the versions yourself
Revisions
- What you pay for
- Rounds of changes, often without a clear limit
- How to lower it
- Agree in writing what counts as a round before the shoot
Usage rights
- What you pay for
- Paid ads, how long, which countries and platforms
- How to lower it
- A short licence now, with the extension price agreed up front
Whitelisting
- What you pay for
- Running the ad from their account
- How to lower it
- Skip it unless their account is the reason you hired them
| What you pay for | How to lower it | |
|---|---|---|
| Script | Their script, opening line and idea | Write the script yourself and ask them to drop that cost |
| Filming | Time, location and number of set-ups | Book one set-up and have them record several scripts in it |
| Videos delivered | Finished videos in set lengths and sizes | Buy the raw video and make the versions yourself |
| Revisions | Rounds of changes, often without a clear limit | Agree in writing what counts as a round before the shoot |
| Usage rights | Paid ads, how long, which countries and platforms | A short licence now, with the extension price agreed up front |
| Whitelisting | Running the ad from their account | Skip it unless their account is the reason you hired them |
What one winning UGC ad really costs
Only 5 to 8% of ads become winners, so one winner costs as much as 13 to 20 tested ads.
- Motion, an ad analytics company, found that 5 to 8% of 550,000+ Meta ads became winners.
- At Billo's $139 for a 30-second video, one winner costs about $1,800 to $2,800 in videos alone.
- Videos you cannot use still count. If some of the delivered videos are unusable, each usable one costs more.
- Add your own time for briefing, reviewing and shipping the product.
Cost of one winning ad, in tested ads
Multiply your cost per tested ad by this number.
- One tested ad1x
- One winner at an 8% win rate13x
- One winner at a 5% win rate20x
When is a UGC creator worth the fee?
A creator is worth it when you need something you cannot film yourself.
Hire a creator?
| You need | Hire a creator? |
|---|---|
| A face your audience does not link to your brand | Yes |
| A setting you do not have | Yes |
| A demo that needs a second pair of hands | Yes |
| Many similar vertical videos with different openings | No. You can film one video and make the versions yourself |
You need: A face your audience does not link to your brand
- Hire a creator?
- Yes
You need: A setting you do not have
- Hire a creator?
- Yes
You need: A demo that needs a second pair of hands
- Hire a creator?
- Yes
You need: Many similar vertical videos with different openings
- Hire a creator?
- No. You can film one video and make the versions yourself
Where Cutroom fits
If you buy the creator's raw video, Cutroom can turn it into several finished ad versions.
- You upload the creator's video of them talking, up to 3 minutes long.
- You get a finished 9:16 MP4 with cuts, captions and b-roll.
- You make versions by writing a new headline on screen, picking another caption or hook theme, or moving the b-roll to other words.
- Check first that your licence allows editing and shorter versions.
- Cutroom only makes vertical 9:16 videos and has no timeline editor.
What it costs in Cutroom
| Item | Cost |
|---|---|
| Editing one video | 100 credits |
| Export | 20 credits per minute of video |
| A 30-second ad | 110 credits |
| Another version of the same 30-second ad | 10 credits |
| First video | Free, no card, within 7 days |
Item: Editing one video
- Cost
- 100 credits
Item: Export
- Cost
- 20 credits per minute of video
Item: A 30-second ad
- Cost
- 110 credits
Item: Another version of the same 30-second ad
- Cost
- 10 credits
Item: First video
- Cost
- Free, no card, within 7 days
Questions people ask
- How much do UGC creators charge?
- On Billo, a UGC marketplace, $99 for a 15-second video, $139 for 30 seconds and $169 for 60 seconds. Independent creators usually charge $150 to $300 a video. More videos, paid-ad rights and extra changes raise a quote.
- How much do UGC usage rights cost?
- Often 30 to 50% on top of the base rate for paid ads, according to Influee and PPC.io. Running ads from the creator's own account costs extra, about 30% of the rate per month according to Influee.
- Should I pay a UGC creator per video or per shoot day?
- Per shoot day is usually better value when you have several scripts ready, because the set-up cost is shared. Per video is safer for a single idea. Either way, agree in writing what you get.
- What is a fair number of revision rounds?
- One or two, with a clear definition of what counts as a round. A precise brief with the exact opening line removes most revision requests.
- Do I own the videos a creator makes?
- Usually not. Most agreements give you a licence to use the videos instead of ownership, and the raw video is often left out. If you want it, ask for it in writing and expect to pay for it.
- Can Cutroom edit a video a creator sent me?
- Yes, if it is a video of someone talking, up to 3 minutes long. Cutroom cuts it and adds captions like your own recording, and you change it by editing the text. Check that your licence allows new edits first.
- When should I buy finished videos instead?
- When your licence does not allow new versions, or when the video is a product montage with nobody talking. Then buy finished videos from the creator.
Buy the raw video, not only the finished ones, and make the versions yourself. Your first video is free.