Comparison
The best Arcads alternatives: MakeUGC is the closest match
ArcadsMakeUGC is the closest Arcads alternative: AI actors read your script, and the price is on its website. Five more tools cover real creators, presenter videos and ads you film yourself.
In short
- The best Arcads alternatives are MakeUGC, Creatify, HeyGen, Icon, Billo and Cutroom, and MakeUGC is the closest match.
- MakeUGC works like Arcads, with AI actors reading your script, and it shows its price: from $59 a month.
- Icon and Billo use real people instead of AI. Icon costs $1,000 a month, and Billo starts at $99 a video.
- Cutroom is for ads with you in them. It turns one clip of you talking into a finished 9:16 ad.
- Arcads does not publish a price. Creatify and HeyGen have free plans, and your first Cutroom video is free.
- MakeUGC Startup a month, at a 50%-off sale price
- $59
- Billo for one 15-second video
- $99
- Icon a month for six human UGC ads
- $1,000
Arcads alternatives at a glance
Arcads turns a script into a video ad read by an AI actor. Here is what each alternative does, what it costs and who it suits.
Arcads alternatives compared
Prices as published on each company's own site. Arcads publishes no price.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 MakeUGC | UGC-style ads read by an AI actor | Write a script, pick an AI actor, generate | Web, API | $59/month sale price; $1 trial |
 Creatify | Video ads made from a product page | Paste a product link, an avatar reads the script | Web | Free plan; Starter $39/month |
 HeyGen | Presenter videos and translation | Type a script, an avatar or a copy of you reads it | Web, mobile app, API | Free plan; Creator $29/month ($24 yearly) |
| Human UGC ads made for you | Icon writes the scripts, real creators film, Icon edits | Web | $1,000/month for 6 ads; 3-day trial | |
 Billo | Real creators filming your product | Post a brief, pick a creator, get the video | Web | $99 per 15-second video; $139 for 30 seconds |
| Cutroom | Turning one clip of you talking into a finished 9:16 ad | Edits your clip for you: cuts, captions, b-roll, hook | Web | First video free; Lite $19.99/month |
- MakeUGC
- Best for
- UGC-style ads read by an AI actor
- Approach
- Write a script, pick an AI actor, generate
- Platform
- Web, API
- Pricing from
- $59/month sale price; $1 trial
- Creatify
- Best for
- Video ads made from a product page
- Approach
- Paste a product link, an avatar reads the script
- Platform
- Web
- Pricing from
- Free plan; Starter $39/month
- HeyGen
- Best for
- Presenter videos and translation
- Approach
- Type a script, an avatar or a copy of you reads it
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $29/month ($24 yearly)
Icon
- Best for
- Human UGC ads made for you
- Approach
- Icon writes the scripts, real creators film, Icon edits
- Platform
- Web
- Pricing from
- $1,000/month for 6 ads; 3-day trial
- Billo
- Best for
- Real creators filming your product
- Approach
- Post a brief, pick a creator, get the video
- Platform
- Web
- Pricing from
- $99 per 15-second video; $139 for 30 seconds
Cutroom
- Best for
- Turning one clip of you talking into a finished 9:16 ad
- Approach
- Edits your clip for you: cuts, captions, b-roll, hook
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
The three kinds of Arcads alternative
The alternatives differ in who appears in the ad: an AI actor, a real creator or you.
- MakeUGC, Creatify and HeyGen use AI actors or avatars. You give them a script or a link and get a video in minutes.
- Icon and Billo use real creators. A person films your product, so you wait for the product to arrive and the video to be made.
- Cutroom uses you. You film one clip of yourself talking, and Cutroom edits it into an ad.
Who is in the ad
| Who is on screen | Tools | What you get | How long it takes |
|---|---|---|---|
| An AI actor | MakeUGC, Creatify, HeyGen | An AI face reads your script | Minutes |
| A real creator | Icon, Billo | A person films your product | Days. Icon takes 12 to 16 days after your product arrives; Billo publishes no delivery time |
| You | Cutroom | Your own clip, edited into a 9:16 ad | Minutes |
Who is on screen: An AI actor
- Tools
- MakeUGC, Creatify, HeyGen
- What you get
- An AI face reads your script
- How long it takes
- Minutes
Who is on screen: A real creator
- Tools
- Icon, Billo
- What you get
- A person films your product
- How long it takes
- Days. Icon takes 12 to 16 days after your product arrives; Billo publishes no delivery time
Who is on screen: You
- Tools
- Cutroom
- What you get
- Your own clip, edited into a 9:16 ad
- How long it takes
- Minutes
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
MakeUGC
MakeUGC is the closest match to Arcads. You write a script, pick an AI actor, and it makes the video.
- Best for: UGC-style ads with an AI actor, in more than 50 languages.
- Price: Startup is $59 a month, Growth is $79 and Pro is $149. These are sale prices at half the normal price.
- Free plan: none, but a $1 trial runs for 72 hours.
- MakeUGC has more than 1,000 AI actors, and you can create a custom actor as well.
- The Pro plan adds videos where the actor holds your product, and plans for developers start at $99 a month.
- Tradeoff: there is no free plan, and MakeUGC does not say how many videos a plan makes, because the cost depends on the AI model, the length and the quality.
Creatify
Creatify makes a video ad from a product page. You paste a link, and it writes the script, picks an avatar and makes the video.
- Best for: online shops and apps that want many ad versions from one product page.
- Price: Starter is $39 a month. Pro is $99 a month for about 60 video ads.
- Free plan: yes, up to 2 video ads or 20 image ads a month, with a watermark.
- Creatify has 1,500 avatars on Pro, and Pro adds 3 custom avatars.
- Creatify can make a dozen versions of one ad at once and publish them to Meta and TikTok from the app.
- Tradeoff: Starter makes about 20 video ads a month and has 300 avatars, against more than 1,000 AI actors on Arcads.
HeyGen
HeyGen makes presenter videos. You type a script, pick an avatar or make one of yourself, and choose a voice and language.
- Best for: explainers, training videos and translating one video into 175+ languages.
- Price: Creator is $29 a month, or $24 a month billed yearly. Pro is $49 a month and Business is $149.
- Free plan: yes, 3 videos a month up to 1 minute long, with a watermark.
- HeyGen can make a digital copy of you, and it turns PowerPoint and PDF files into videos.
- Tradeoff: the video looks like a presenter talking to you, not like a customer filming on a phone, which is the look most UGC ads use.
Icon
Icon is a done-for-you service with real creators. You send a brief and get six filmed and edited ads a month.
- Best for: brands that want human UGC ads without hiring an agency.
- Price: $1,000 a month for six ads from two creators, with a 3-day trial before the first charge.
- Icon writes six scripts within 24 hours. Creators film once your product arrives, and Icon edits the videos.
- Icon works with more than 1,288 vetted creators and 18 ad formats. Revisions are unlimited and you get full usage rights.
- Tradeoff: each ad arrives 12 to 16 days after your product does.
Billo
Billo is a marketplace of real creators. You post a brief, pick a creator, send your product and get the video back.
- Best for: physical products that need a real person to hold and review them.
- Price: $99 for a 15-second video, or $164 if Billo also edits it. Longer videos are in the table below.
- Free plan: signing up is free, and you pay per video.
- Billo has more than 5,000 vetted creators in the US, Canada, the UK and Australia.
- Billo can write a script from your product link and suggest creators whose past ads got the most clicks.
- Tradeoff: every video is a paid order that waits on the creator, and a change means another round with them.
Billo price per video
From billo.app, checked 21 September 2026.
| Length | Video only | With editing |
|---|---|---|
| 15 seconds | $99 | $164 |
| 30 seconds | $139 | $204 |
| 60 seconds | $169 | $234 |
Length: 15 seconds
- Video only
- $99
- With editing
- $164
Length: 30 seconds
- Video only
- $139
- With editing
- $204
Length: 60 seconds
- Video only
- $169
- With editing
- $234
Arcads alternatives pricing
Arcads has no pricing page, so you only see its price after you sign up or book a demo. Its home page mentions a free trial and offers new subscribers 7 days of unlimited videos from its newest AI video model.
What each Arcads alternative costs
As each company publishes it, checked 21 September 2026.
| Tool | Free plan | First paid plan | Next plan |
|---|---|---|---|
| Arcads | No free plan; a free trial is mentioned | Not published | Not published |
| MakeUGC | No, a $1 trial for 72 hours | Startup: $59/month (sale price) | Growth: $79/month (sale price) |
| Creatify | Yes, up to 2 video ads a month | Starter: $39/month | Pro: $99/month |
| HeyGen | Yes, 3 videos a month | Creator: $29/month ($24 yearly) | Pro: $49/month |
| Icon | No, a 3-day trial | $1,000/month for 6 ads | One plan shown |
| Billo | Free signup, pay per video | $99 per 15-second video | $139 per 30-second video |
| Cutroom | First video free | Lite: $19.99/month | Basic: $39.99/month |
Tool: Arcads
- Free plan
- No free plan; a free trial is mentioned
- First paid plan
- Not published
- Next plan
- Not published
Tool: MakeUGC
- Free plan
- No, a $1 trial for 72 hours
- First paid plan
- Startup: $59/month (sale price)
- Next plan
- Growth: $79/month (sale price)
Tool: Creatify
- Free plan
- Yes, up to 2 video ads a month
- First paid plan
- Starter: $39/month
- Next plan
- Pro: $99/month
Tool: HeyGen
- Free plan
- Yes, 3 videos a month
- First paid plan
- Creator: $29/month ($24 yearly)
- Next plan
- Pro: $49/month
Tool: Icon
- Free plan
- No, a 3-day trial
- First paid plan
- $1,000/month for 6 ads
- Next plan
- One plan shown
Tool: Billo
- Free plan
- Free signup, pay per video
- First paid plan
- $99 per 15-second video
- Next plan
- $139 per 30-second video
Tool: Cutroom
- Free plan
- First video free
- First paid plan
- Lite: $19.99/month
- Next plan
- Basic: $39.99/month
When is Arcads still the better choice?
Arcads is still a good pick if you never want to be on camera and you test many scripts every week.
- Arcads has more than 1,000 AI actors, and you can add custom avatars.
- It translates ads into more than 30 languages.
- You can edit, translate, lengthen and remix your ads in the same app, and choose which AI video model makes the video.
- Arcads also has ready-made ad formats you can start from, so you do not begin with a blank script.
Where Cutroom fits
Cutroom is for ads with you in them. You film one clip of yourself talking, and Cutroom edits it into a finished vertical ad.
- You upload one clip of yourself talking, up to 3 minutes long.
- Cutroom cuts it, adds captions timed to your voice, puts b-roll on the words you pick and adds a hook.
- You get a finished 9:16 MP4 for TikTok, Reels or Shorts.
- Lite, at $19.99 a month, covers about 10 finished 30-second ads.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.
Which Arcads alternative should you choose?
It depends on who you want in the ad.
Which Arcads alternative to choose
Choose MakeUGC if you want AI actors like Arcads, with a price you can see and a $1 trial.
Choose Creatify if you sell from a product page and want many avatar ads from one link.
Choose HeyGen if you need a presenter video translated into many languages.
Choose Icon if you want real creators in your ads and want Icon to handle everything, for six ads a month at $1,000.
Choose Billo if you want to pick real creators yourself and pay per video.
Choose Cutroom if you are happy to film yourself and want a finished 9:16 ad from one clip. Your first video is free.
Questions people ask
- What is the best Arcads alternative?
- MakeUGC is the closest Arcads alternative. AI actors read your script, and it publishes its prices. Creatify is better for ads made from a product page, and Icon or Billo if you want real people.
- Is there a free Arcads alternative?
- Yes. Creatify's free plan makes up to 2 video ads a month, and HeyGen's free plan makes 3 videos a month up to 1 minute. Both add a watermark. Your first Cutroom video is also free.
- How much does Arcads cost?
- Arcads does not publish its price. Its site has no pricing page, so you see the price after you sign up or book a demo. New subscribers get 7 days of unlimited videos from its newest AI video model. MakeUGC starts at $59 a month and Creatify at $39.
- Which Arcads alternative uses real people instead of AI?
- Icon and Billo. Icon manages real creators for you at $1,000 a month for six ads. Billo lets you pick a creator and pay per video, from $99 for 15 seconds.
- Can I use my own face instead of an AI actor?
- Yes. With Cutroom you film one clip of yourself talking, up to 3 minutes, and get back a finished 9:16 ad with captions, b-roll and a hook. HeyGen can also make a digital copy of you, but that copy reads a script.
Want to be the person in your own ad? Film one clip and get the finished ad back. Your first video is free.