Comparison
Creatify starts at your product page. Cutroom starts at what you said.
Paste a product link and a tool will build an ad from the page. Creatify does that at catalogue scale. What no scraper reaches is the reason a customer actually bought. Here is what each tool is built for, what an ad costs in credits, and how Cutroom finishes one.
- one batch, whatever the take is about
- 100 CR
- free credits, no card, seven days
- 300
- b-roll coverage ceiling at normal pace
- 45%
Creatify covers the catalogue. Cutroom carries the claim.
Creatify starts at a link. Paste it and get a vertical ad built from the images, the copy and the price already on that page.
For a catalogue business that is useful, and it is not close. Nobody films four hundred products.
It also solves the cold start. A new SKU with no creative history gets six variants the day it goes live.
The economics hold as the catalogue grows. Cost per asset stays roughly flat across forty items or four hundred.
Then the ceiling arrives. An assembled ad is only as strong as the assets it assembled from. Every one of those assets is public.
Cutroom starts somewhere no scraper reaches. Forty seconds of you talking goes in. A finished 9:16 ad comes back, captions burned in and footage sitting on the words that needed showing.
Your product page was written to be found, not to interrupt a scroll
A product page answers a person who already arrived. It lists dimensions, materials, a returns policy and four reviews.
An ad interrupts somebody who was not looking for you. Those are opposite writing jobs. No scraper converts one into the other.
The strongest thing you own is usually not on that page. It is the sentence you say on a call when someone asks why you made this.
That sentence has hesitation in it. It has a specific number. It has a reason a competitor cannot copy in an afternoon.
Three other sellers listed something similar this week. All of them have a product page. None of them has your reason.
Ask the last five customers why they bought. None will quote a specification. None will mention the returns policy.
So the input decides the ad, not the render. Cutroom is built to take the input nobody can scrape and finish it.
Two starting points, two different ads
| From a product URL | From a take you filmed | |
|---|---|---|
| Source material | Images, specs, price, reviews | A sentence you said out loud |
| Scales to 400 SKUs | Yes, that is the design | No, one take at a time |
| Copyable by a rival | Same page, same scraper | Not without your face |
| Works with zero footage | Yes | No, somebody films |
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Highlight a phrase and the footage lands on exactly those words
Upload the take. Cutroom transcribes it and drafts the cut. Back comes a 9:16 MP4 with captions burned in and b-roll placed.
Then you direct on the words rather than on a clock. Highlight a phrase and a clip lands over exactly that phrase.
Swap the clip if it is wrong, or search millions of free ones. Delete the line that dragged. The cut rebuilds around it.
Change the pace and the machine re-cuts everything, coverage ceiling and all. Emphasise the word your claim turns on so it pops in the captions.
Six caption packs cover the look. Five transition styles cover how each clip enters: cut, whip, punch, glitch or sweep.
Eleven actions total. Not eleven hundred. Every decision left on the table is a decision about the ad.
Coverage never passes the pace ceiling. The finished ad stays a person talking, not a slideshow with a voice over it.
- Fix a mis-heard word and the captions follow the correction
- Trim the opening or the ending without touching a track
- Write the opening headline, or take the one it drafted
- Turn music on, pick the track, set how far under the read it sits
The specification: three minutes in, a 9:16 MP4 out
The upload ceiling is three minutes. That is one take of somebody making a point, which is what a vertical ad is made of.
The export is a 9:16 MP4. It is the shape TikTok, Reels, Shorts and Meta Stories all run.
There is no timeline underneath. When one frame feels wrong, you change the pace or delete the line. That is the whole repair kit, and it is why the edit takes minutes.
Nothing of yours is stamped on the finished file. No logo, no closing frame.
Somebody has to be on camera, or has to own a photo the avatar module can animate at 320 credits a minute.
Those are the facts you plan around. They are the price of an edit that finishes itself.
Cover the long tail from links. Film the three that carry the revenue.
The split is clean enough to decide on today. Coverage across many products is a link problem.
Revenue concentration is a different problem. Most accounts make most of their money on three products, and those three are worth a person saying something specific.
Motion's analysis of 550,000+ Meta ads puts winners at 5 to 8 percent of creatives. Both tools are answers to that arithmetic.
One answers with breadth across a catalogue. The other answers with many cuts of one honest read, which is the cheaper end.
A second cut of a take already transcribed costs 20 credits a minute. It takes about four minutes of your attention.
That is the number that decides whether the idea you were unsure about gets made at all.
Seven days and 300 credits with no card is about two finished one-minute ads. Enough to run a filmed hero ad against an assembled one and read the result.
Creatify and Cutroom, judged on the job in front of you
Row one goes to Creatify, and a four hundred SKU catalogue should weigh it heavily. Everything below it is what a link cannot reach.
| Creatify | Cutroom | |
|---|---|---|
| Ads for 400 SKUs | Link in, video out | One filmed take at a time |
| A claim a rival cannot copy | The same page is public | Your read, your reason |
| Footage tied to a phrase | Assembled from assets | Highlight, clip lands |
| Cut rebuilds when a line goes | Regenerate the video | Delete the line, recompile |
| A file you can upload as it is | Depends what the page held | 9:16 MP4, captions burned in |
| Second cut of one idea | Run the whole build again | 20 CR a minute, no re-batch |
Questions people ask
- Can Cutroom make an ad from a product URL?
- No. It starts from a video take of up to three minutes, or from a photo and a voice-over routed through the avatar module. That is the deliberate choice: the take carries something a public page does not.
- What if I sell fifty products but only talk about three?
- Then you are the mixed case, and running both is sensible. Cover the long tail from links, and film the three that carry the revenue. The take you film is the one that has to survive a cold audience.
- How much of the finished ad is b-roll?
- It is capped by pace: 40 percent on chill, 45 on normal, 52 on fast. Above those ceilings the ad stops being a person talking and becomes stock footage with narration, which is the failure mode of every automated cut.
- Does the transcript editing need a plugin or a desktop app?
- No. It runs in a browser. You read what you said, mark it, and the compiler handles every timing decision underneath. There is no project file to manage and no render settings to choose.
- Is it right for every ad?
- It is built for ads where somebody says something worth hearing. If your job is blanket coverage of a catalogue nobody will ever film, buy the tool that starts at a link and film your three best sellers here.
A scraper can read your product page. Cutroom reads the take you filmed and hands back the finished ad, captions burned in and footage on the words that needed showing.