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Filming took a minute. The edit took all night.

A short film about Maya, a candle maker we made up. Filming her ad takes a minute, and the edit takes her whole night.

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What the video shows

Maya is a character we made up for this film, not a customer. Her problem is a common one: the filming is quick, and then the clips, the music, the captions and the b-roll take the rest of the evening.

In the film she drops one take into Cutroom, the right shot lands on the right word, and the ad is finished before the wax sets.

Transcript

What is said in the video, word for word.

  1. 0:00Meet Maya.
  2. 0:02She pours candles by hand.
  3. 0:04Sixty hour burn, hand poured, right here in my garage.
  4. 0:07Filming, one minute, the edit, her whole night.
  5. 0:09Clips, music, captions, b-roll.
  6. 0:13So she tried Cutroom.
  7. 0:15Drop in one take.
  8. 0:17Cutroom puts the right shot on the right word.
  9. 0:19Done before the wax sets.
  10. 0:21Wait.
  11. 0:22That's mine?
  12. 0:23Cutroom.
  13. 0:24Get the ad.

Try it on your own take

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