Comparison
Typeframes shows the product. Somebody still has to vouch for it.
Product video tools build a polished promo out of screen recordings and text. Typeframes does that cleanly. A tour answers how it works, which is the second question a stranger asks. Here is what the first question needs, what an ad costs in credits, and how Cutroom cuts one from forty seconds.
- Cutroom's ceiling on source
- 3 min
- per finished minute exported
- 20 CR
- of creatives carry the spend
- 5-8%
For a software product with nothing physical to film, text and screen capture is the right route
A SaaS product has no shelf, no packaging and no unboxing. The product is a screen.
Turning a screen recording into a clean animated promo, with typography doing the explaining, is the natural format.
It solves a launch-day problem too. A new feature has video the same afternoon and nobody gets booked.
It also stays accurate. When the interface changes, that is a re-record rather than a re-shoot.
Here is the part a tour cannot do. It answers how it works, which is the second question.
A cold placement has to answer the first one. Why should this matter to me at all.
That answer is a person making a claim, because a claim needs somebody attached to be worth anything.
Cutroom starts there. Forty seconds of you saying why it exists goes in. A finished 9:16 MP4 comes out, captions burned in and coverage on the claim.
A demo is a reward for people who already care, and an ad meets people who do not
Product video assumes interest. Everything about the format says the viewer already decided to look.
Polished typography over a screen recording signals company. Company is the register a feed discounts fastest.
There is a practical tell. Everyone in your category has screen recordings and the same animation tools.
None of them has the sentence you say on a call when a customer asks why you bothered building this.
That sentence has hesitation in it. It has a number. It has a reason nobody can copy in an afternoon.
There is a measurable symptom too. Tours show strong watch time from existing users and flat cost per result on cold traffic.
The tour is not failing. It is being asked to do a job it was never built for.
Say the sentence to a lens instead, and the ad has something a rival cannot license.
Thirteen creatives, one that carries the spend
Winners run at 5 to 8 percent, per Motion's analysis of 550,000+ Meta ads. Product tours rarely occupy the lit square in a cold campaign.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Mark the transcript, and the coverage lands on the claim
Film forty seconds saying why the product exists. Upload it, up to three minutes.
It returns transcribed, drafted into a full cut, and captioned as a 9:16 MP4 with coverage placed.
Highlight a phrase and a clip lands over exactly those words. Swap it, or search millions of free ones.
Delete a line and the cut rebuilds around the gap. Change the pace and the whole piece re-cuts.
Emphasise the word your claim turns on so it pops in the captions. Fix a mis-heard word and the text follows.
No timeline, no keyframes, no motion design. Eleven marks and an export at 20 credits a finished minute.
Coverage is capped by pace: 40 percent on chill, 45 on normal, 52 on fast. The person stays the spine of the ad.
Trim the opening or the ending. Write the headline that carries the first three seconds.
- Six caption packs, coverage capped at 40, 45 or 52 percent by pace
- Batch 100 credits covers transcript, director pass and b-roll search
- A second export from the same take does not re-charge the batch
- Somebody has to be on camera, or own a photo the avatar module can drive
A camera take in, a vertical ad out: the specification in full
In goes one talking-head take of up to three minutes. Out comes a 9:16 MP4 with captions burned in.
There is no screen recording and no way to bring an interface in as a designed element.
There is no text-to-video, no motion graphics and no typography system beyond six caption packs.
Coverage comes from a stock search rather than from your own product library.
There is no template system, so a run of ads stays consistent through the caption pack you pick.
There is no timeline underneath, no scheduler, and nothing of yours is stamped on the export.
Those are the facts to plan around. What they do not touch is the number of attempts, which is next.
Product video for the site. A person on camera for the cold audience.
The tour lives on the site and in the onboarding email, where somebody already decided to look.
The ad meets a stranger with three seconds of patience. It needs a claim with a face behind it.
Winners run at 5 to 8 percent of creatives, per Motion's analysis of 550,000+ Meta ads. Cold traffic is decided by attempts.
A second cut from a take already transcribed is 20 credits a minute and about four minutes.
So the angle you were unsure about gets filmed anyway, which is the behaviour that moves the number.
One finished minute from a fresh take is about 120 credits. Seven days and 300 credits with no card covers two.
Keep the tour on the site. Film two claims this week and put them against your current cold creative.
Typeframes and Cutroom, row by row
The top two rows go to Typeframes, and an interface-led ad should weigh them heavily. The rest is what a tour cannot say.
| Typeframes | Cutroom | |
|---|---|---|
| Screen recordings as material | Built for interfaces | Camera takes only |
| Animated typography, no camera | Motion design included | Six caption packs, a take |
| Pace change re-cuts everything | Scene timings by hand | Chill, normal or fast |
| Music generated under the read | Pick from a library | Described style, 20 CR |
| A claim with a person behind it | Product footage | Your face, your read |
| Coverage tied to a spoken phrase | Scene by scene | Highlight, clip lands |
| Cut rebuilds when a line goes | Edit the scene list | Delete, and it recompiles |
Questions people ask
- Can I show my product interface in a Cutroom ad?
- Only if it appears in the take you filmed, or in stock coverage you place over a phrase. There is no screen capture and no way to import an interface recording as a designed element.
- Is a founder on camera actually better for a software ad?
- For cold traffic it is often stronger, because a claim needs somebody attached to it. For a site tour it is usually worse. Test both in your own account rather than trusting either claim.
- What if nobody at the company wants to film?
- The avatar module animates a photo you own with a generated voice-over, at 320 and 70 credits a minute. It is one presenter rather than a roster, and it still needs a face you have rights to.
- Who should walk away?
- Anyone whose ad has to show an interface doing something. Build that in a product-video tool. Film the claim that gets a stranger to care, and cut it here.
A product tour answers how it works. Cutroom turns the reason it exists into a finished 9:16 ad, said by a person, with coverage on the claim.