Is HeyGen or Creatify better?

HeyGen is better if you write the script and want an AI presenter to read it, or want it dubbed into other languages. Creatify is better if you want an ad made from a product link without writing anything.

Is HeyGen cheaper than Creatify?

Yes, month to month: HeyGen Creator is $29 and Creatify Starter is $39. HeyGen also shows $24 a month billed yearly. Creatify says yearly billing saves up to 50% but does not show the yearly price. One step up, HeyGen Pro is $49 and Creatify Pro is $99.

Do HeyGen and Creatify have free plans?

Yes, both do. HeyGen's free plan allows 3 videos a month of up to 1 minute. Creatify's free plan gives 10 credits a month, enough for up to 2 ads. Both put a watermark on free videos and remove it on the first paid plan.

How many languages do HeyGen and Creatify support?

HeyGen lists 175+ languages from its Creator plan and can translate and dub a finished video. Creatify lists 75+ languages for its ads.

Does Creatify write the script for you?

Yes. Paste a product page link and Creatify writes the script and makes the ad with an AI actor. Batch mode can make a dozen versions at once.

Can HeyGen make a finished ad?

Partly. HeyGen makes a presenter reading your script, and its editor can add layouts, b-roll, music and captions. The opening, the pacing and the structure of the ad still come from you.

Can an AI actor do a testimonial?

Not honestly. An AI actor never used your product, so it cannot say the product worked for them. For a testimonial or a before and after, film the real customer and let Cutroom edit the clip.

Comparison

HeyGen vs Creatify: HeyGen for presenter videos, Creatify for product ads

Cutroomvs

HeyGenvs

Creatify

HeyGen is the better choice if you write your own scripts and want an AI presenter to read them. Creatify is the better choice if you sell products and want the ad written for you from a product link.

In short

HeyGen makes an AI presenter read the script you write. Creatify writes and makes the ad for you from a product link.
Choose HeyGen if you write your own scripts, or want one video translated and dubbed into 175+ languages.
Choose Creatify if you sell many products and nobody on your team writes ads.
Both have a free plan. HeyGen Creator is $29 a month, or $24 billed yearly. Creatify Starter is $39 a month.

Man filming creative content with smartphone on gimbal indoors. — Photo by Ron Lach on Pexels

HeyGen Creator a month ($24 billed yearly): $29
Creatify Starter a month, with 300 AI actors: $39
Languages HeyGen can dub a video into, from Creator: 175+

HeyGen vs Creatify at a glance

Here is what each tool is, what it costs and who it suits. Cutroom is added for anyone who wants a real person in the ad.

HeyGen vs Creatify at a glance

Prices and plans read from each vendor's own pricing page on 21 September 2026.

Tool	Best for	Editing approach	Platform	Pricing from
HeyGen	AI presenter videos from a script you write	You paste a script and an AI presenter reads it	Web, mobile app, API	Free plan; Creator $29/month, or $24 billed yearly
Creatify	Product ads from a link, read by an AI actor	Paste a product page, get a script and an ad	Web	Free plan; Starter $39/month
Cutroom	Turning one filmed clip into a finished 9:16 ad	Edits your clip for you: cuts, captions, b-roll, hook	Web	First video free; Lite $19.99/month

HeyGen
Best for
AI presenter videos from a script you write
Approach
You paste a script and an AI presenter reads it
Platform
Web, mobile app, API
Pricing from
Free plan; Creator $29/month, or $24 billed yearly
Creatify
Best for
Product ads from a link, read by an AI actor
Approach
Paste a product page, get a script and an ad
Platform
Web
Pricing from
Free plan; Starter $39/month
Cutroom
Best for
Turning one filmed clip into a finished 9:16 ad
Approach
Edits your clip for you: cuts, captions, b-roll, hook
Platform
Web
Pricing from
First video free; Lite $19.99/month

What is the difference between HeyGen and Creatify?

In HeyGen, an AI presenter reads a script you write. In Creatify, you paste a product page link and it writes the script and makes the ad.

HeyGen is an AI presenter tool. You paste a script, pick an avatar or a digital twin of yourself, and it reads your words on camera.
Creatify is an AI ad maker. You paste a product page link, and it writes the script, picks an AI actor and builds the ad.
HeyGen is also used for sales, training and onboarding videos. Creatify is built only for ads.

HeyGen and Creatify side by side

HeyGen needs a script from you. Creatify writes one for you.

What it is
HeyGen
An AI presenter tool
Creatify
An AI ad maker
You give it
HeyGen
A script you wrote
Creatify
A product page link
You get back
HeyGen
A presenter reading your words
Creatify
An ad read by an AI actor
Who writes the script
HeyGen
You
Creatify
Creatify
Also used for
HeyGen
Sales, training, onboarding
Creatify
Ads only
Languages
HeyGen
175+, and it can dub a finished video
Creatify
75+
Not so good at
HeyGen
Turning the video into a finished ad
Creatify
Ads made from one product page can sound alike

	HeyGen	Creatify
What it is	An AI presenter tool	An AI ad maker
You give it	A script you wrote	A product page link
You get back	A presenter reading your words	An ad read by an AI actor
Who writes the script	You	Creatify
Also used for	Sales, training, onboarding	Ads only
Languages	175+, and it can dub a finished video	75+
Not so good at	Turning the video into a finished ad	Ads made from one product page can sound alike

This is the whole editor

Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.

HeyGen vs Creatify pricing

Both have a free plan with a watermark, so you can try each one before you pay.

HeyGen Creator costs $29 a month, or $24 a month billed yearly. Pro is $49 a month.
HeyGen Business costs $149 a month plus $20 for each extra person. It adds company-wide login and exports for online training courses (SCORM).
Creatify Starter costs $39 a month for 100 credits. Pro is $99 a month for 300 monthly credits.
Creatify says yearly billing saves up to 50%, but it does not show the yearly price.
Creatify does not say how many credits one video uses. Its free plan says 10 credits make up to 2 video ads, so 100 credits make up to about 20.
Both remove the watermark on their first paid plan: HeyGen on Creator, Creatify on Starter.

HeyGen and Creatify plans

As each company publishes them on its own pricing page, read 21 September 2026.

Plan	HeyGen	Creatify
Free	3 videos a month, up to 1 minute, watermark	10 credits a month, up to 2 ads, watermark
First paid plan	Creator: $29/month, or $24/month billed yearly	Starter: $39/month, yearly price not shown
What that plan includes	600 credits a month, videos up to 30 minutes	100 credits a month, 300 AI actors
Next plan	Pro: $49/month, 1,000 credits, 4K	Pro: $99/month, 300 monthly credits, 1,500 actors
Watermark removed	From Creator	From Starter
Languages	175+ from Creator	75+

Plan: Free
HeyGen
3 videos a month, up to 1 minute, watermark
Creatify
10 credits a month, up to 2 ads, watermark
Plan: First paid plan
HeyGen
Creator: $29/month, or $24/month billed yearly
Creatify
Starter: $39/month, yearly price not shown
Plan: What that plan includes
HeyGen
600 credits a month, videos up to 30 minutes
Creatify
100 credits a month, 300 AI actors
Plan: Next plan
HeyGen
Pro: $49/month, 1,000 credits, 4K
Creatify
Pro: $99/month, 300 monthly credits, 1,500 actors
Plan: Watermark removed
HeyGen
From Creator
Creatify
From Starter
Plan: Languages
HeyGen
175+ from Creator
Creatify
75+

When to choose HeyGen

HeyGen makes more sense if you already write your own scripts.

You want your script read exactly as you wrote it. HeyGen does not rewrite it.
You publish in other languages. From Creator, HeyGen translates and dubs a finished video into 175+ languages.
You also make sales, training or onboarding videos, not only ads.
You want a head start. Video Agent drafts a video from a prompt, a link or a document.
Your company needs an API, company-wide login or exports for online training courses. Those come on Business and Enterprise.
Keep in mind that you get a presenter video. The opening line and the pacing of an ad are still up to you.

When to choose Creatify

Creatify makes more sense if you sell many products and nobody on the team writes ads.

You do not want to write. Paste a product page link and Creatify writes the script and makes the ad.
You like starting from a template. Starter has 200+ ad templates and Pro has 500+.
You sell in other countries. Creatify makes ads in 75+ languages.
You want many versions to test. Batch mode makes a dozen versions of an ad at once. That helps, because only 5 to 8% of ads become top performers, per Motion's analysis of 550,000+ Meta ads.
Keep in mind that Starter's 100 credits, up to about 20 ads, do not go far if you test many versions. Ads made from one product page can also sound alike.

Where Cutroom fits

HeyGen and Creatify put an AI person on screen. Cutroom works the other way round: a real person films one clip, and Cutroom does the editing.

You upload one clip of yourself or a customer talking, up to 3 minutes long.
Cutroom cuts it, adds captions timed to the voice, puts b-roll on the words you pick and adds a hook and music.
Stock clips never cover more than about half the video, so the person talking stays on screen.
Lite costs $19.99 a month and covers about 10 videos. A 30-second ad uses 110 of its 1,250 credits.
If nobody wants to be on camera, the Basic plan at $39.99 a month includes AI avatars.
Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark, which Lite removes.

HeyGen and Cutroom compared

HeyGen is the better pick when nobody can be filmed or you need one video in many languages. Cutroom gives you a finished ad with a real person in it.

Nobody has to be filmed
HeyGen: AI presentersCutroom: Avatars on Basic, $39.99 a month
Many languages from one script
HeyGen: 175+ on paid plansCutroom: No translation or dubbing
A real face making the claim
HeyGen: An AI presenterCutroom: Your own face and voice
The whole ad, not only the presenter
HeyGen: You write the opening line and set the pacingCutroom: Cuts, captions, b-roll, music
B-roll on the words you pick
HeyGen: You place it by handCutroom: Placed for you, never more than about half the video
Edit by changing the text
HeyGen: Change the script and HeyGen makes the video againCutroom: Fix a misheard word; lines are not cut
Free to try
HeyGen: Free plan with a watermarkCutroom: First video free, no card, 600 credits

	HeyGen	Cutroom
Nobody has to be filmed	AI presenters	Avatars on Basic, $39.99 a month
Many languages from one script	175+ on paid plans	No translation or dubbing
A real face making the claim	An AI presenter	Your own face and voice
The whole ad, not only the presenter	You write the opening line and set the pacing	Cuts, captions, b-roll, music
B-roll on the words you pick	You place it by hand	Placed for you, never more than about half the video
Edit by changing the text	Change the script and HeyGen makes the video again	Fix a misheard word; lines are not cut
Free to try	Free plan with a watermark	First video free, no card, 600 credits

Which one should you choose?

It comes down to who writes the script and who is on screen.

Which one should you choose

Choose HeyGen if you write your own scripts, want one video dubbed into 175+ languages, or also make training and sales videos.
Choose Creatify if you sell many products, nobody writes ads, and you want ads made from a product link.
Choose Cutroom if you or a customer can be on camera and you want the finished ad back without editing. Your first video is free.

Questions people ask

Is HeyGen or Creatify better?: HeyGen is better if you write the script and want an AI presenter to read it, or want it dubbed into other languages. Creatify is better if you want an ad made from a product link without writing anything.
Is HeyGen cheaper than Creatify?: Yes, month to month: HeyGen Creator is $29 and Creatify Starter is $39. HeyGen also shows $24 a month billed yearly. Creatify says yearly billing saves up to 50% but does not show the yearly price. One step up, HeyGen Pro is $49 and Creatify Pro is $99.
Do HeyGen and Creatify have free plans?: Yes, both do. HeyGen's free plan allows 3 videos a month of up to 1 minute. Creatify's free plan gives 10 credits a month, enough for up to 2 ads. Both put a watermark on free videos and remove it on the first paid plan.
How many languages do HeyGen and Creatify support?: HeyGen lists 175+ languages from its Creator plan and can translate and dub a finished video. Creatify lists 75+ languages for its ads.
Does Creatify write the script for you?: Yes. Paste a product page link and Creatify writes the script and makes the ad with an AI actor. Batch mode can make a dozen versions at once.
Can HeyGen make a finished ad?: Partly. HeyGen makes a presenter reading your script, and its editor can add layouts, b-roll, music and captions. The opening, the pacing and the structure of the ad still come from you.
Can an AI actor do a testimonial?: Not honestly. An AI actor never used your product, so it cannot say the product worked for them. For a testimonial or a before and after, film the real customer and let Cutroom edit the clip.

Want a real person in your ad instead of an AI actor? Film one clip and get the finished ad back. Your first video is free.

Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it