What videos bring plumbing leads fastest?

The explained job with a before and after, because it shows judgment, not just labour. No video works overnight, so be wary of anyone promising dates. Give it eight steady weeks and count callers who mention your videos.

Do I need permission to film in a customer's home?

Yes, ask at the quote. Film only the work: the pipe, the tank, the cabinet. No faces, addresses or valuables in shot. Note the yes on the job sheet, and skip filming if anyone hesitates.

Which platform is best for plumbing leads?

Your Google Business Profile first, because it feeds the search people already find you in. Local Facebook groups second. Reels and TikTok reach people planning bigger jobs. One 9:16 video posts to all of them as it is.

Can I do this without showing my face?

Yes. Talk over the job while you film it. Your voice carries the trust and captions cover people watching on mute. An avatar is the paid option, on Basic at $39.99 a month, at 350 credits a minute of render.

What does the editing cost?

With Cutroom, about 110 credits per finished 30 second ad, edit plus export. Your first video is free within 7 days, no card, with a Cutroom mark. Lite is $19.99 a month for 1,250 credits, about 11 ads.

Guide

How to get more plumbing leads with video: film the job you are already on

Updated Sep 22, 2026

Every job you finish already holds the video that brings the next lead: 20 seconds of the problem, 20 of the fix, and your voice explaining it.

In short

You get more plumbing leads by filming the job you are already on: 20 seconds of the problem, 20 of the fix.
Say one thing per video at the van, like what you found today, what a job costs, or what to shut off in an emergency.
Post to your Google Business Profile first, then local Facebook groups, then Reels and TikTok.
End every video with your name, your area and your number.
One quiet morning a month covers the filming. Posting and answering messages take about half an hour a week.

Drawn scene: a wrench, a pipe joint and a sink, with a phone showing a blank ad frame and a small lime play button. — Illustration by Cutroom, AI-generated

Filming per job: before and after: 40 sec
Longest clip Cutroom takes: 3 min
Lite: 1,250 credits, about 11 finished 30 second ads: $19.99

Why video brings plumbing leads

Plumbing leads come in two kinds, and video reaches both.

The trade barely posts, so a clear phone video of a common failure stands out.
Say your town's name in every video. Views from far away bring no jobs.

Two kinds of plumbing lead

Lead	How they choose	How video helps
Emergency	Speed and the map	The plumber they already watched feels safe to call
Planned work: bathrooms, boilers, re-pipes	Research for weeks	They watch what-does-it-cost videos on the sofa

Lead: Emergency
How they choose
Speed and the map
How video helps
The plumber they already watched feels safe to call
Lead: Planned work: bathrooms, boilers, re-pipes
How they choose
Research for weeks
How video helps
They watch what-does-it-cost videos on the sofa

The two clips to film on every job

Film the problem for 20 seconds before you touch anything. Film the same angle again when you finish.

Ask permission at the quote. Nearly all customers say yes once you explain it shows the work, not their house.
Keep both clips in one folder, so every future video is faster to make.

Before and after, by job

Job	Before	After
Water heater swap	The scale and the old unit	The new one plumbed in
Drain	The slow drain	What came out. The gross ones do best.
Under-sink re-pipe	The corroded run	The clean run
Leak find	The stain and the opened wall	The fixed joint

Job: Water heater swap
Before
The scale and the old unit
After
The new one plumbed in
Job: Drain
Before
The slow drain
After
What came out. The gross ones do best.
Job: Under-sink re-pipe
Before
The corroded run
After
The clean run
Job: Leak find
Before
The stain and the opened wall
After
The fixed joint

This is the whole editor

Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.

Four things to say at the van

One idea per video, under a minute of talking, nothing written down.

Say real numbers out loud, like a price range for a water heater swap. That is the question every caller has.
The emergency walkthrough is the one worth saving, so tell people to keep it for the day they need it.

Four plumbing video ideas

Idea	What you say
The explained job	What you found today, what caused it, what the fix involved
The price question	What a water heater swap or a bathroom rough-in costs, and what moves the price
The prevention tip	The isolation valve to test, the hose to disconnect before the first frost
The emergency walkthrough	Where the stop tap is, and what to shut off before calling anyone

Idea: The explained job
What you say
What you found today, what caused it, what the fix involved
Idea: The price question
What you say
What a water heater swap or a bathroom rough-in costs, and what moves the price
Idea: The prevention tip
What you say
The isolation valve to test, the hose to disconnect before the first frost
Idea: The emergency walkthrough
What you say
Where the stop tap is, and what to shut off before calling anyone

One morning a month covers your filming

On your quietest morning, film four videos at the van. That is one a week for the next month.

Four videos is about ten minutes of talking at the van, and that is your next month of weekly posts.
Post to your Google Business Profile first, then local Facebook groups, then Reels and TikTok.
End every video with your name, your area and your number.
When somebody comments asking what a job like that would cost them, give a price range and say what moves it, then ask them to message you the address.
If the honest answer is that it depends, say what it depends on: the age of the pipework, whether the new tank fits, whether the wall has to come open.
Answer every comment, including the rude ones, because the next customer reads the replies as well as the video.

One morning a month, half an hour a week after it

The routine this guide proposes, in minutes. The editing is the only step software can do for you.

Film four videos at the van, once a month10 min
Post to profile, groups and Reels, every week15 min
Reply to comments and messages, every week15 min
Editing, if a tool does it for you~5 min

If you don't like the camera

Plenty of plumbers would rather not talk to a phone. There are two ways around it, and one of them is free.

You can stay behind the camera, point the phone at the pipe and talk while you work. That costs nothing.
On Basic, at $39.99 a month, an avatar can present instead: a presenter made from a portrait and an audio track, at 350 credits a minute of render on top of edit and export.
Twenty seconds of talking is already a video. Film it three times and post the third one, because by then you sound like yourself.
A real voice at a real van costs nothing extra, and people can tell the difference.

Skip the editing step

Filming fits between jobs. Editing does not, and that is where most trade accounts stop.

Cutroom writes out every word, writes the opening headline, places your before and after clips on the words that describe them, and burns in captions.
The finished 9:16 MP4 comes back in about a minute, and you can check it on the same phone that filmed it.
Your first video is free within 7 days, with no card, and it carries a Cutroom mark across the middle.
Lite costs $19.99 a month for 1,250 credits, about 11 ads. You can cancel any time under Settings.
A phone and the app's own captions cost nothing and are enough for stories and quick updates.

What a video ad costs

Step	Credits
Edit (transcript, opening headline, first edit, clip search)	100
Export	20 per finished minute
30 second ad	About 110

Step: Edit (transcript, opening headline, first edit, clip search)
Credits
100
Step: Export
Credits
20 per finished minute
Step: 30 second ad
Credits
About 110

Questions people ask

What videos bring plumbing leads fastest?: The explained job with a before and after, because it shows judgment, not just labour. No video works overnight, so be wary of anyone promising dates. Give it eight steady weeks and count callers who mention your videos.
Do I need permission to film in a customer's home?: Yes, ask at the quote. Film only the work: the pipe, the tank, the cabinet. No faces, addresses or valuables in shot. Note the yes on the job sheet, and skip filming if anyone hesitates.
Which platform is best for plumbing leads?: Your Google Business Profile first, because it feeds the search people already find you in. Local Facebook groups second. Reels and TikTok reach people planning bigger jobs. One 9:16 video posts to all of them as it is.
Can I do this without showing my face?: Yes. Talk over the job while you film it. Your voice carries the trust and captions cover people watching on mute. An avatar is the paid option, on Basic at $39.99 a month, at 350 credits a minute of render.
What does the editing cost?: With Cutroom, about 110 credits per finished 30 second ad, edit plus export. Your first video is free within 7 days, no card, with a Cutroom mark. Lite is $19.99 a month for 1,250 credits, about 11 ads.

Film the before and after on your next job and say one of the four at the van. Your first video is free.

Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it