Guide
Fitness video marketing: film 5 kinds of video, post 3 a week
Updated
Fitness video marketing works when people can watch you coach before they message you. This guide covers which 5 videos to film, how often to post and what to say first.
In short
- Fitness video marketing works best as short videos of you coaching, so people see how you train before they message you.
- The five videos to film are a form fix, a client question, a myth, a first week and a client story.
- Three videos a week, filmed one after another on your quietest day, is a pace you can keep in a busy week.
- Your first sentence should name the problem or the person watching, not your name or your gym.
- A phone at eye height, facing a window, with captions on is all the setup you need.
- Kinds of fitness video worth filming
- 5
- The vertical shape Reels, TikTok and Shorts use
- 9:16
- Cutroom credits for a finished 30-second video
- 110
The 5 fitness videos to film
These five cover most of what a trainer needs to say to someone who has never met them.
- The form fix is the video only a trainer can make, so it is a good one to start with.
- Share a client's numbers or photos only with their written consent.
Five fitness videos worth filming
| Video | What it is | Tip |
|---|---|---|
| Form fix | One common mistake, why it happens and one cue that fixes it | Show the wrong version, then the right one |
| Client question | The question you answered 3 times this week, answered once on camera | Use the words clients use on the gym floor |
| Myth | Name the myth, say what is true and give one thing to do instead | Correct it like a friend would, not like a lecture |
| First week | What a beginner's first session looks like, from start to finish | It helps people who are too nervous to ask |
| Client story | What they came in with, what changed and where they are now | Get written consent every time |
Video: Form fix
- What it is
- One common mistake, why it happens and one cue that fixes it
- Tip
- Show the wrong version, then the right one
Video: Client question
- What it is
- The question you answered 3 times this week, answered once on camera
- Tip
- Use the words clients use on the gym floor
Video: Myth
- What it is
- Name the myth, say what is true and give one thing to do instead
- Tip
- Correct it like a friend would, not like a lecture
Video: First week
- What it is
- What a beginner's first session looks like, from start to finish
- Tip
- It helps people who are too nervous to ask
Video: Client story
- What it is
- What they came in with, what changed and where they are now
- Tip
- Get written consent every time
How often to post
Pick a pace you can keep even in your busiest week.
- Three videos a week keeps you visible and still fits around a full client schedule.
- Film all three on your quietest day, one after another, in the same spot and the same light.
- Change your top between videos, so they do not all look like the same day.
- Keep one idea per video. If a second idea comes up while filming, save it for next week.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
What to say in the first 3 seconds
People decide in the first seconds whether to keep watching. Your first sentence should name the problem or the person watching.
- Do not open with your name, your gym or a logo. Put those in the caption instead.
- End with one instruction, such as "Try this in your next session."
Three ways to open a fitness video
| Open with | Example |
|---|---|
| The mistake | "Your knees cave at the bottom of a squat because your stance is too narrow." |
| The person watching | "If you sit at a desk nine hours a day, your hips get used to the chair." |
| The question | "Can you out-train a bad diet?" Then answer it. |
Open with: The mistake
- Example
- "Your knees cave at the bottom of a squat because your stance is too narrow."
Open with: The person watching
- Example
- "If you sit at a desk nine hours a day, your hips get used to the chair."
Open with: The question
- Example
- "Can you out-train a bad diet?" Then answer it.
How to film fitness videos on your phone
A phone, a window and captions are enough.
- Film vertically (9:16), so one video works on Reels, TikTok and Shorts.
- Put the phone at eye height, facing a window. Daylight on your face looks better than most lamps.
- Turn captions on every time, because many people watch with the sound off.
- If you fluff a line, start again. Recording the whole answer a second time is quicker than editing around the mistake.
- You do not need a studio. A real gym in the background shows you are a working trainer.
How to edit fitness videos
You have three options, from free and quick to having it done for you.
Three ways to edit a fitness video
| Option | How | Cost | Best if |
|---|---|---|---|
| Post it as it is | Film it in one go and use the app's own captions | Free | It came out right the first time |
| Edit it yourself | Cut it and add text in a free editor such as CapCut | Free, plus your time; auto captions need CapCut Pro | You enjoy editing |
| Have it edited for you | Upload it to an AI editor such as Cutroom | 110 credits for a 30-second video in Cutroom, on a plan from $19.99 a month | You want it done without spending an evening |
Option: Post it as it is
- How
- Film it in one go and use the app's own captions
- Cost
- Free
- Best if
- It came out right the first time
Option: Edit it yourself
- How
- Cut it and add text in a free editor such as CapCut
- Cost
- Free, plus your time; auto captions need CapCut Pro
- Best if
- You enjoy editing
Option: Have it edited for you
- How
- Upload it to an AI editor such as Cutroom
- Cost
- 110 credits for a 30-second video in Cutroom, on a plan from $19.99 a month
- Best if
- You want it done without spending an evening
Where Cutroom fits
Cutroom edits a video of you talking for you. It comes back with captions and clips in about a minute.
- You upload up to 3 minutes of yourself talking, filmed on your phone.
- Cutroom cuts it, adds captions timed to your voice and places stock clips over your words.
- Upload clips of your gym once, then highlight the words where each one belongs.
- A 30-second video costs 110 credits: 100 to edit and 10 to export, because export costs 20 credits per minute.
- Lite is $19.99 a month for 1,250 credits, about 11 videos of 30 seconds.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark that Lite removes.
Questions people ask
- How often should a personal trainer post videos?
- Three a week, filmed one after another on your quietest day, is a pace you can keep even in a busy month. Posting steadily every week matters more than posting every day for two weeks and then stopping.
- What should my first fitness video be?
- The question clients ask you most, answered on camera in the words you use on the gym floor. You have answered it many times, so it is the easiest video you will film.
- How long should a fitness video be?
- Under 60 seconds for one idea. Go longer only when the movement itself needs the time, like a full breakdown of a lift.
- Do I need an editing app for fitness videos?
- No. One clean video with the platform's own captions costs nothing. If you want clips and styled captions without spending an evening, Cutroom edits it in about a minute, at 110 credits for 30 seconds, on a plan from $19.99 a month.
- What if I hate being on camera?
- Start with form fixes. You demonstrate and coach, which you already do every day, instead of presenting to the camera.
- Do transformation posts need consent?
- Yes. Get written consent every time, and keep it where you can find it. A client can change their mind later, and the post stays online.
Film three videos on your quietest day this week, with the useful sentence first. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it