Guide
Best AI video editors for agencies: Premiere Pro, Descript, Kapwing and 3 more
Agencies edit for many clients, need each client to approve the video and need to know what every video costs. These six tools each fit a different kind of agency work, from brand films to weekly short ads.
In short
- The best AI video editors for agencies are Premiere Pro, Descript, Kapwing, Submagic, Arcads and Cutroom.
- Premiere Pro is best for brand films, because clients can comment on each version in Frame.io, which is built in.
- Descript is best for podcasts and long interviews, and Kapwing for a small team editing in the browser.
- Submagic is best if you post many short captioned videos for several clients. Arcads is best for ads read by AI actors.
- Cutroom turns a video of your client talking into a finished vertical ad. Each plan is one login, with no team invites.
- tools compared
- 6
- to start with three of them
- $0
- 30-second ads a month from Cutroom Premium's 5,000 credits, at $79.99
- 45
The best AI video editors for agencies at a glance
Here is what each tool is best at, what it costs and what it leaves to you.
Six AI video editors for agencies
Prices from each company's own pricing page on the date shown. Plans change, so check before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
| Professional edits with client review and a team | A professional timeline editor with AI tools | Windows, Mac; iPhone and Android apps | US$22.99/month on a yearly plan billed monthly; 7-day trial | |
| Podcasts, webinars and long interviews | You edit the transcript and the video follows | Web, Mac, Windows | Free plan with watermark; Hobbyist $16/person/month billed yearly ($24 monthly) | |
 Kapwing | A team editing together in the browser | A drag-and-drop browser timeline with AI tools | Browser, with mobile support | Free plan with watermark; Pro $16/member/month billed yearly |
 Submagic | Many captioned short videos | It adds captions, b-roll and sound effects to short videos | Web | No free plan, free to try; Starter $12/month billed yearly ($19 monthly) |
 Arcads | UGC-style ads with AI actors | You write a script and an AI actor reads it | Web | Not published |
| Cutroom | Turning a video of your client talking into a finished vertical ad | It edits the clip for you: cuts, captions, b-roll and a hook | Web | First video free, no card; Lite $19.99/month; Premium $79.99 |
Premiere Pro
- Best for
- Professional edits with client review and a team
- Approach
- A professional timeline editor with AI tools
- Platform
- Windows, Mac; iPhone and Android apps
- Pricing from
- US$22.99/month on a yearly plan billed monthly; 7-day trial
Descript
- Best for
- Podcasts, webinars and long interviews
- Approach
- You edit the transcript and the video follows
- Platform
- Web, Mac, Windows
- Pricing from
- Free plan with watermark; Hobbyist $16/person/month billed yearly ($24 monthly)
- Kapwing
- Best for
- A team editing together in the browser
- Approach
- A drag-and-drop browser timeline with AI tools
- Platform
- Browser, with mobile support
- Pricing from
- Free plan with watermark; Pro $16/member/month billed yearly
- Submagic
- Best for
- Many captioned short videos
- Approach
- It adds captions, b-roll and sound effects to short videos
- Platform
- Web
- Pricing from
- No free plan, free to try; Starter $12/month billed yearly ($19 monthly)
- Arcads
- Best for
- UGC-style ads with AI actors
- Approach
- You write a script and an AI actor reads it
- Platform
- Web
- Pricing from
- Not published
Cutroom
- Best for
- Turning a video of your client talking into a finished vertical ad
- Approach
- It edits the clip for you: cuts, captions, b-roll and a hook
- Platform
- Web
- Pricing from
- First video free, no card; Lite $19.99/month; Premium $79.99
Prices and plans read from each vendor's own pricing page on 21 September 2026.
Which tool fits the work you sell?
The right tool depends on the work your clients pay for. A brand film needs a different tool than a weekly short video.
Agency work and the tool that fits
| The work | Best tool | What you get |
|---|---|---|
| Brand films with frame-by-frame review | Premiere Pro | Full control, with Frame.io for client comments |
| Podcasts, webinars and long interviews | Descript | The full edit and short clips, made by editing the transcript |
| A small team editing together | Kapwing | One browser editor the team shares, with up to 1,000 subtitle minutes a month on Pro |
| Many short captioned videos for several clients | Submagic | Captions, b-roll, zooms and a scheduler |
| Clients with a script and no one on camera | Arcads | An AI actor reads the script, in 30+ languages |
| Videos of clients and creators talking to camera | Cutroom | A finished vertical ad in about a minute |
The work: Brand films with frame-by-frame review
- Best tool
- Premiere Pro
- What you get
- Full control, with Frame.io for client comments
The work: Podcasts, webinars and long interviews
- Best tool
- Descript
- What you get
- The full edit and short clips, made by editing the transcript
The work: A small team editing together
- Best tool
- Kapwing
- What you get
- One browser editor the team shares, with up to 1,000 subtitle minutes a month on Pro
The work: Many short captioned videos for several clients
- Best tool
- Submagic
- What you get
- Captions, b-roll, zooms and a scheduler
The work: Clients with a script and no one on camera
- Best tool
- Arcads
- What you get
- An AI actor reads the script, in 30+ languages
The work: Videos of clients and creators talking to camera
- Best tool
- Cutroom
- What you get
- A finished vertical ad in about a minute
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Premiere Pro
Premiere Pro is a professional timeline editor that many agency editors already know. It runs on Windows and Mac, with phone apps for iPhone and Android.
- Best for: brand films that several editors work on and clients review frame by frame.
- It writes a transcript of every clip you add, and it can build a first version of the edit from a script you paste in.
- Its AI tools can make a clip a little longer, pick out and track an object in the shot, clean up speech and search your footage by what is in it. It can also translate captions into 18 languages.
- Frame.io is built in, so clients can comment on each version.
- Price: US$22.99 a month on a yearly plan billed monthly, with a 7-day trial. A Teams licence is US$37.99 a month each.
- Tradeoff: an editor builds every ad by hand on the timeline, and each editor needs their own licence.
Descript
Descript edits video the way you edit a document. It suits agencies that produce podcasts, webinars and long client interviews.
- Best for: podcasts, webinars and long client interviews.
- Delete a sentence in the transcript and the video goes with it. Underlord, its AI assistant, can take the pauses and mistakes out of a raw recording for you.
- Paid plans include comments and live collaboration. Business adds custom avatars, and dubbing into 30+ languages with a script you can check before it is voiced.
- Price: the free plan gives you 60 minutes a month at 720p, with a watermark. Hobbyist is $16 per person a month billed yearly, or $24 monthly. Business is $50 billed yearly, or $65 monthly.
- Tradeoff: it is priced per person, and you still add the b-roll and make the vertical version yourself.
Kapwing
Kapwing is a browser editor built for a team to share. It is especially good at adding subtitles to a lot of videos.
- Best for: small teams that edit together in a browser.
- It has a drag-and-drop timeline, automatic subtitles, translation and a tool that turns one long video into social clips.
- Paid plans add a shared workspace where your team works on the same projects, a brand kit with your fonts and 100 GB of storage. Pro includes up to 1,000 subtitle minutes a month.
- Price: the free plan exports at 720p, up to 4 minutes, with a watermark. Pro is $16 per member a month billed yearly, or $24 monthly. Business is $50 billed yearly, or $64 monthly.
- Tradeoff: you still place every clip on the timeline yourself.
Submagic
Submagic adds captions, b-roll and sound effects to short videos your clients already film. It is built for posting a lot of short videos.
- Best for: agencies that post many short captioned videos for several clients.
- Its captions work in 123 languages. Magic Clips cuts long videos into short ones.
- Pro adds automatic zoom-ins, b-roll from the Storyblocks stock library and a scheduler that posts from the editor.
- Price: there is no free plan, but you can try it free. Starter is $12 a month billed yearly, or $19 monthly, for 15 videos up to 2 minutes. Pro is $23 billed yearly, or $39 monthly, for 40 videos.
- Business is $41 billed yearly, or $69 monthly, for 100 videos up to 30 minutes, in 4K.
- Tradeoff: each plan caps the videos you can make a month, so a busy agency may need Business or more than one account.
Arcads
Arcads makes a UGC-style ad with an AI actor, so the client never has to be on camera.
- Best for: agencies that test many AI actors and scripts for clients who have no one to put on camera.
- You write the script, pick one of 1,000+ AI actors or a custom avatar, and Arcads makes the ad.
- The editor adds captions, removes backgrounds, swaps actors and changes voices. It translates into 30+ languages.
- Price: not published. The site shows no price before you sign up.
- Tradeoff: you cannot budget from the website, and the face is an AI actor, not the client.
Client review
Premiere Pro and Descript let a client comment inside the tool. Kapwing gives your team one shared workspace. With the others, you send the client the video file.
- Premiere Pro has Frame.io built in, so clients comment on each version.
- Descript has comments and live collaboration on paid plans.
- Kapwing has a shared workspace on paid plans, where your team works on the same projects.
- Arcads does not describe client review on its site.
- Submagic lists no review step on its pricing page, and Cutroom has none, so you send the client the video file.
Prices and how each tool charges
Descript, Kapwing and Cutroom have a free plan or a free first video. Premiere Pro has a 7-day trial, Submagic can be tried free, and Arcads shows no price.
- Premiere Pro, Descript and Kapwing charge per person, so the cost grows with each editor you add.
- Submagic charges per plan, and each plan caps the videos a month at 15, 40 or 100.
- Cutroom charges in credits, and each plan is one login. A 30-second ad costs about 110 credits, and a top-up adds 2,500 credits for $39.99.
Free plan and paid plans
From each company's own pricing page. Yearly means billed once a year.
| Tool | Free plan | Paid plans | Good to know |
|---|---|---|---|
| Premiere Pro | 7-day trial | US$22.99 a month on a yearly plan; Teams US$37.99 a month per licence | One licence per editor |
| Descript | Yes: 60 minutes a month, 720p, watermark | Hobbyist $16 per person a month yearly ($24 monthly); Business $50 yearly ($65 monthly) | Priced per person |
| Kapwing | Yes: 720p, 4-minute videos, watermark | Pro $16 per member a month yearly ($24 monthly); Business $50 yearly ($64 monthly) | 1,000 subtitle minutes a month on Pro |
| Submagic | No, but free to try | Starter $12 yearly ($19 monthly); Pro $23 ($39); Business $41 ($69) | 15, 40 or 100 videos a month |
| Arcads | Not published | Not published | Price shown only after sign-up |
| Cutroom | Your first video, no card, within 7 days, with a Cutroom mark | Lite $19.99 (1,250 credits); Basic $39.99 (2,500); Premium $79.99 (5,000) | One login per plan; Premium covers about 45 thirty-second ads a month |
Tool: Premiere Pro
- Free plan
- 7-day trial
- Paid plans
- US$22.99 a month on a yearly plan; Teams US$37.99 a month per licence
- Good to know
- One licence per editor
Tool: Descript
- Free plan
- Yes: 60 minutes a month, 720p, watermark
- Paid plans
- Hobbyist $16 per person a month yearly ($24 monthly); Business $50 yearly ($65 monthly)
- Good to know
- Priced per person
Tool: Kapwing
- Free plan
- Yes: 720p, 4-minute videos, watermark
- Paid plans
- Pro $16 per member a month yearly ($24 monthly); Business $50 yearly ($64 monthly)
- Good to know
- 1,000 subtitle minutes a month on Pro
Tool: Submagic
- Free plan
- No, but free to try
- Paid plans
- Starter $12 yearly ($19 monthly); Pro $23 ($39); Business $41 ($69)
- Good to know
- 15, 40 or 100 videos a month
Tool: Arcads
- Free plan
- Not published
- Paid plans
- Not published
- Good to know
- Price shown only after sign-up
Tool: Cutroom
- Free plan
- Your first video, no card, within 7 days, with a Cutroom mark
- Paid plans
- Lite $19.99 (1,250 credits); Basic $39.99 (2,500); Premium $79.99 (5,000)
- Good to know
- One login per plan; Premium covers about 45 thirty-second ads a month
Which one should you choose?
It depends on the work your clients pay for. You may need one tool for brand work and another for weekly videos.
Which one should you choose
Choose Premiere Pro if you have editors on staff, clients who review every frame and brand films to deliver.
Choose Descript if you produce podcasts, webinars and long interviews and want to edit them as text, with team comments.
Choose Kapwing if a small team edits together in the browser and subtitles a lot of videos.
Choose Submagic if you post many short captioned videos for several clients and want captions, b-roll and a scheduler in one place.
Choose Arcads if your clients have scripts but no one on camera, and you test many AI-actor versions a week.
Choose Cutroom if clients and creators send you videos of themselves talking and you want each one back as a finished vertical ad. Your first video is free.
Where Cutroom fits
Cutroom is for the videos your clients and creators film of themselves talking to camera. You upload one clip and get a finished vertical ad back in about a minute.
- You upload one clip of the client or a creator talking, up to 3 minutes long.
- Cutroom cuts the pauses, puts b-roll clips over the things the speaker mentions, and adds a hook and captions in one of 40 styles.
- You change the edit in the transcript. Highlight a phrase to put a clip over it, or delete a line to cut it.
- Each plan is one login, with no team invites. Lite is $19.99 a month for 1,250 credits, Basic $39.99 for 2,500 with avatars and music, and Premium $79.99 for 5,000.
- There is no shared workspace, so the client reviews the exported MP4. It only makes vertical (9:16) videos from clips up to 3 minutes.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.
A finished vertical client ad, ready to send
Captions, b-roll and a hook, placed from the client's own words.
▸ 0:07 / 0:26 · shot 1 of 5
Questions people ask
- What is the best AI video editor for an agency?
- It depends on the work. Premiere Pro is best for brand films with client review, Descript for long recordings, Kapwing for a small team in the browser, Submagic for many short captioned videos and Arcads for AI-actor ads. Cutroom is best when a client talks to camera and you want the video back as a finished vertical ad.
- Which of these video editors have client review built in?
- Premiere Pro and Descript. Premiere Pro has Frame.io built in, and Descript has comments and live collaboration on paid plans. Kapwing gives your team a shared workspace on paid plans. Arcads does not describe client review on its site, and Submagic lists none on its pricing page. Cutroom has no shared workspace, so you send the client the exported MP4.
- How does Cutroom pricing work for an agency?
- Cutroom charges for credits, and each plan is one login with no team invites. A 30-second ad costs about 110 credits: 100 for the edit and 20 per minute of export. Lite is $19.99 a month for 1,250 credits, Basic $39.99 for 2,500 and Premium $79.99 for 5,000, which is about 45 thirty-second ads.
- Can Cutroom keep each client's videos looking the same?
- Partly. You can pick the same caption style, font and hook style for each client's videos. Cutroom does not save a style per client, so you pick it again for each video.
- Is Premiere Pro or Cutroom better for agency work?
- Premiere Pro is better for brand films, and Cutroom for weekly short videos. Premiere Pro gives an editor full control and lets clients comment in Frame.io, but someone has to edit every video by hand. Cutroom turns one video of someone talking into a finished vertical ad in about a minute, with no timeline.
- When is Premiere Pro still the better choice?
- For brand films and case studies with graphics, interviews filmed with several cameras, and anything where the client will notice the colour and the sound. Premiere Pro gives an editor control over all of that. For weekly videos of one person talking, an AI editor is enough.
Upload one client video and see the finished ad before you pay. Your first video is free.