For your team
Video marketing for lawyers: short videos that answer clients' questions
The simplest video marketing for lawyers is short videos that answer the questions people ask on intake calls. You can film one on your phone between meetings.
In short
- Video marketing for lawyers works best as short videos that answer the questions people ask before they hire a lawyer.
- The first four videos to film answer a common question, explain your process, explain your fees and introduce the lawyer.
- A lawyer's video must not promise results. Check your bar's advertising rules before you post.
- Cutroom turns one phone video of you talking into a finished, captioned vertical video. Your first video is free.
- In Cutroom every word you said is on one screen as text, so you check the video by reading it.
- Cutroom credits for a 30-second video
- 110
- Longest video of you talking that Cutroom takes
- 3 min
- Longest video Google Business Profile takes
- 30 s
What clients want to see in a lawyer's video
People with a legal problem want a plain answer, and a sense of who they would be dealing with.
- A short answer to one common question shows how you explain things, which is part of what a client is choosing.
- Put the lawyer the client will deal with on camera, whether that is a partner or an associate.
- Say your city and practice area, because people need a lawyer where they live.
- Add captions, so people watching with the sound off can follow the answer.
- Keep each video to 30 to 60 seconds, with one question per video.
Four videos every law firm can make
These four cover what a new client wants to know before calling.
Four videos every law firm can make
| Video | What it covers |
|---|---|
| Answer video | One question from this week's intake calls, answered plainly |
| Process video | What happens after someone hires you: the steps, the timeline and what to bring |
| Fees video | How you bill, what a typical matter costs and why prices vary |
| Meet-the-lawyer video | Thirty seconds on who you are and which cases you take |
Video: Answer video
- What it covers
- One question from this week's intake calls, answered plainly
Video: Process video
- What it covers
- What happens after someone hires you: the steps, the timeline and what to bring
Video: Fees video
- What it covers
- How you bill, what a typical matter costs and why prices vary
Video: Meet-the-lawyer video
- What it covers
- Thirty seconds on who you are and which cases you take
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
What to keep out of a lawyer's video
Your bar's advertising rules apply to video the same way they apply to your website. This is a starting checklist, not legal advice.
- Never promise an outcome, such as "we win" or "you will get compensated".
- Avoid words like "best", "top" or "leading" unless you can prove them.
- Never talk about a real client's case without their written permission.
- Add any label or disclaimer your bar requires, such as "general information, not legal advice".
Fine to say, and what to leave out
A starting checklist. Your own bar's rules come first.
Results
- Fine to say on camera
- How the process works and what it depends on
- Leave out of the video
- Any promise of a result
Your firm
- Fine to say on camera
- Your practice areas and experience
- Leave out of the video
- "Best" or "top" without proof
Clients
- Fine to say on camera
- A common situation, without names
- Leave out of the video
- A real case without written permission
Advice
- Fine to say on camera
- General information and when to call a lawyer
- Leave out of the video
- Advice about one viewer's own case
| Fine to say on camera | Leave out of the video | |
|---|---|---|
| Results | How the process works and what it depends on | Any promise of a result |
| Your firm | Your practice areas and experience | "Best" or "top" without proof |
| Clients | A common situation, without names | A real case without written permission |
| Advice | General information and when to call a lawyer | Advice about one viewer's own case |
Tools lawyers use for video
All three edit a video you filmed yourself. Descript suits long recordings, and the other two suit short videos for social media.
- Descript lets you edit a video by editing its transcript. It suits webinars and podcasts, and the free plan exports at 720p with a watermark.
- Captions is a phone app that edits a video of you talking in a style you pick. Its eye contact correction helps if you glance at notes.
- Cutroom turns one short video of you talking into a finished, captioned vertical video, and shows every word before you export.
Three ways to edit a lawyer's video
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
| Editing long recordings and podcasts as text | You edit the transcript, and the video is cut to match | Web, Mac, Windows | Free plan (watermark); Hobbyist $16/person/month, annual ($24 monthly) | |
 Captions | Editing videos of you talking on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month (iOS price) |
| Cutroom | Turning a short answer into a captioned vertical video | You upload your video, and it adds captions, stock clips and an opening headline | Web | First video free; Lite $19.99/month |
Descript
- Best for
- Editing long recordings and podcasts as text
- Approach
- You edit the transcript, and the video is cut to match
- Platform
- Web, Mac, Windows
- Pricing from
- Free plan (watermark); Hobbyist $16/person/month, annual ($24 monthly)
- Captions
- Best for
- Editing videos of you talking on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month (iOS price)
Cutroom
- Best for
- Turning a short answer into a captioned vertical video
- Approach
- You upload your video, and it adds captions, stock clips and an opening headline
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How to make a lawyer video in Cutroom
The edit comes back in about a minute, and nothing is posted until you export it yourself.
- Film yourself answering one question on your phone, up to 3 minutes.
- Cutroom cuts it, adds captions timed to your voice, places stock clips over your words and adds an opening headline.
- Everything you said is on one screen as text, so you can check the video by reading it instead of playing it over and over.
- If you promised too much in one sentence, you will see it in the text before you export. Re-record that answer and upload it again.
- If it mishears a legal term, fix the word in the transcript and the captions follow.
- Cutroom does not check your bar's rules. That review stays with you.
The Cutroom editor
There is no timeline. You fix a misheard word in the transcript and the caption follows.
TAKE_01.mp4Straight cut00:26
B-rolls · 5
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5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
Most serums do nothing
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Serum9:16▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
What a lawyer video costs in Cutroom
A 30-second video costs 110 credits: 100 to edit and 20 per minute of export.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it; a Cutroom mark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 videos of 30 seconds; no Cutroom mark |
| Basic | $39.99 a month | 2,500 | Adds avatars and generated music |
| Premium | $79.99 a month | 5,000 | Everything in Basic, with twice the credits |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it; a Cutroom mark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 11 videos of 30 seconds; no Cutroom mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- Adds avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- Everything in Basic, with twice the credits
Questions people ask
- Which advertising rules apply to a lawyer's video?
- Your bar's advertising rules, the same ones that cover your website. They usually deal with promised outcomes, claims you cannot prove, client stories and required labels. Check your own bar's rules before you post, because they differ from place to place.
- What if the transcript shows a sentence I cannot post?
- Re-record that answer and upload it again. Nothing leaves Cutroom until you export the video yourself, so a sentence you catch in the transcript is never posted.
- Do I have to appear on camera myself?
- Someone from the firm should. A partner or an associate works, ideally the lawyer clients will deal with. Someone choosing a lawyer wants to see how that person explains things.
- How long should a lawyer's video be?
- 30 to 60 seconds, with one question per video. Google Business Profile takes videos of up to 30 seconds, so keep a 30-second version for it.
- Where should lawyers post their videos?
- On YouTube Shorts, Instagram Reels, TikTok and Facebook, using the same vertical video. Also put each video on the matching practice page of your website and on your Google Business Profile.
- What does the free video include?
- Your first video is free, with no card, and you have 7 days to make it. It is a full export with a Cutroom mark across the middle. Lite at $19.99 a month removes the mark and covers about 11 videos of 30 seconds.
- Who should not use Cutroom?
- A firm that wants a long brand film for its homepage, or videos longer than 3 minutes. A production company or an editor like Descript suits those. Cutroom makes short vertical videos of you answering questions.
Film the question you answered most this week and read every word before it posts. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it