Product demo video maker: film yourself explaining, get a finished vertical demo

What you upload and what you get

What a good product demo covers

• Answer these five questions rather than showing every feature, because a 30-second demo has room for a few points.
• Say how long setup takes, because buyers want to know before they buy.
• Say who the product is not for, so the wrong people do not buy it and send it back.
• Say the price, the size and the setup time out loud, because the captions are made from what you say.

How to film your product clips

• Hold the phone upright, so the clips fill the vertical frame.
• Film in daylight, near a window, rather than under kitchen lights.
• Show the product working in someone's hand, not standing still on a table.
• Film one thing per clip, a few seconds each, such as opening the box, plugging it in and the result.
• Upload the clips to your Cutroom library as MP4, MOV or WebM. Photos work too, as JPG, PNG or WebP.

How to make a product demo with Cutroom

• To show the product, you highlight the phrase where you describe it, and your clip plays over those words.
• Free stock b-roll fills the rest. You can swap any clip for another one.
• Cutroom keeps the lines you say, so leave out a feature nobody asked about when you film.
• If Cutroom mishears your product name, you type the right word in the transcript and the captions follow.
• To make a price or a model name stand out, you select those words and give just them their own caption style and colour.
• You stay on screen for most of the video. The style you pick before you upload sets the pace, and even on the fastest styles the added clips cover at most 52 percent of it.

How to make several demos from one product shoot

• Your product clips stay in your library, so every new demo can use them.
• Good topics for separate demos are setup, who it is not for, the question customers ask most, and how it holds up after months of use.
• Each demo is made from its own video at 110 credits, so ten 30-second demos cost 1,100 credits.
• That fits in one month of Basic, which is $39.99 for 2,500 credits.
• Several demos also give you more ads to test. Motion's analysis of 550,000+ Meta ads found only 5 to 8% become winners.

What it costs

Which tool fits which demo

• Camtasia is built for software tutorials recorded on a computer, with cursor effects and annotations. Starter is $39 a year with a watermark, and Essentials is $179.88 a year without one.
• Descript is best for editing long recordings and webinars by text. It has a free plan with a watermark, and Hobbyist is $16 per person a month, billed yearly.
• Cutroom only exports 9:16, so it does not make a widescreen demo for a website or a trade show screen.
• Cutroom needs someone talking on camera. If nobody will, its avatar add-on makes a presenter from a photo and a voice-over, for 350 credits a minute on Basic and up.