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Guide

Many brand notes on UGC can be fixed in the edit, and only a few need a reshoot

Updated

When a brand sends notes on your UGC video, many are about the edit, like the music, the text or the ending. Only notes that need new words or a new shot mean filming again.

In short

  • Each revision note is either an edit change, like music, captions or length, or a reshoot, like new words or a new product shot.
  • Cutroom's Magic Editor turns each edit note into a sentence you type to Jacob, and every change makes a new version.
  • Agree on how many revision rounds you include before you film. One UGC platform says most agreements include 1 to 2.

A home cook's meal-app ad and three brand notes, before and after Cutroom's Magic Editor

Each brand note becomes one line typed to Jacob, and each one makes a new version.

Drawing of an example clip, not a customer video

Before · the clip as filmed

A 50-second phone video of a home cook showing a meal-planning app for a brand

“Um, okay, I hate deciding what's for dinner every single night. So I, sorry. Now this app picks five meals for my week and makes the shopping list for me. You pick what you like, and the list is done.”

struck through = what Jacob cuts

After · Jacob's first edit, Skit style

DINNER

“I hate deciding what's for dinner every single night. Now this app picks five meals for my week and makes the shopping list for me. You pick what you like, and the list is done.”

  • On “dinner”: the music stops for a moment right after your first line
  • On “meals”: a card with your screenshot meals.png slides over your face
  • On “done”: the video ends on a phone playing your screen recording of the shopping list
  • Under the whole video: upbeat music under your voice

window: meals.png

Then you ask Jacob

  1. “Turn the music down a bit”v2version 2: the same edit with the music lower
  2. “Change the call to action to Try it free”v3version 3: the video ends on the line "Try it free"
  3. “No captions on the ending”v4version 4: the last seconds without captions

How do you handle UGC revision requests?

Read the whole email first, then put each note in one of two lists. Fix the notes about music, text or length in your editor. For reshoot notes, reply with the price and a date.

Before you film, agree with the brand how many revision rounds are included and what a reshoot costs. If the brand wants more rounds than agreed, charge for each extra one. Say so in the agreement.

  • A reshoot reply you can send: "That note needs new footage. I can film it on Friday, and the reshoot is charged extra, as in our agreement."
  • Makeinfluence, a UGC platform, says most agreements include 1 to 2 revision rounds about claims and brand accuracy.
  • The same page calls a reshoot new footage, usually at extra cost.
  • Billo, another UGC platform, treats re-filming as a separate ask from fixing the cut.
  • A line you can put in your agreement: "Includes 2 rounds of edit changes. Extra rounds and reshoots are charged separately."
  • In an ordinary editor like CapCut, you make each edit change by hand and export a new file for every round.

Notes you can fix in the edit with Cutroom's Magic Editor

In Cutroom's Magic Editor, Jacob, its AI editor, makes the whole edit, and you change it by asking in a chat. So each brand note becomes one line you type to Jacob, and you don't edit the video by hand again.

Each chat message that changes the video costs 40 credits. Tapping a word in the written-out text of your clip to cut it is free. Fixing a caption word is free too.

How Cutroom's Magic Editor edits a video like this

Jacob is the AI editor inside Cutroom's Magic Editor: it edits your video for you, then changes it when you ask in a chat.

BEFORE · YOUR TAKESoum,I open thedashboard… (pause)Make my videoJacob edits itAFTER · JACOB'S FIRST EDITdashboard.pngDASHBOARDSo I open the dashboard.cut outyour fileon the word
A drawing of an example clip, not a customer video. What it shows is what the Magic Editor does: cuts the ums and pauses, puts your own screenshot on the word you say, sets key words big and adds music.

The 4 styles, as example edits

Steps

Three steps, four angles

Skit

Hook, hard stop, demo card

Verdict

The tester's verdict

Poster

Typography does the talking

Hover or tap an example to play it, without sound. These are example edits of each style; the presenters in them are generated with AI.

  1. Your take: one video of you talking, up to 3 minutes
  2. Your style: one of 4: Steps, Skit, Verdict or Poster
  3. Your files: screenshots, a screen recording or a logo, if you have them
  4. Your goal: what the video is for, in a few words, if you like
  5. Jacob makes it: normally 10 to 15 minutes, and you get an email
  6. Your edit: ask Jacob for changes in a chat, then export

Then you ask Jacob, for example

  • “Make this about 10 seconds shorter”
  • “Put a clip on the strongest sentence”
  • “Change the music to something calmer”

Each change is a new version, and going back is free. First cut 250 credits, each change 40, questions free, export 30 credits per started minute.

Notes the Magic Editor can't fix (most mean filming again)

No editor can add words you never said or a shot you never filmed, and Cutroom's Magic Editor can't either. Jacob edits the clip you have. A few other notes need a different tool.

  • "Can you say the price?" needs new speech. Jacob can't make new speech or copy your voice.
  • "Show the blue bottle, not the pink one" needs a new shot, unless the brand sends a photo you can add as a file.
  • "Start with the second sentence" can't be done by moving it, because Jacob can't move a sentence. Cutting the first sentence can work, if the second one makes sense alone.
  • "Remove the background noise" needs another tool, because the Magic Editor can't remove noise. Next time, film somewhere quieter.
  • "We need a square version" needs another editor: the Magic Editor only exports a vertical 1080 by 1920 MP4.

Keeping every version the brand saw

Every change Jacob makes is a new version. The earlier versions stay, and going back to one is free. So if the brand says "actually, the first music was better", you go back instead of redoing it.

Export the version the brand approved and send that file. Name it with the version number, so everyone talks about the same video.

  • Exporting an unchanged version again is free.

Questions people ask

How many revisions should a UGC creator offer?
One or two rounds is common. Makeinfluence says most UGC agreements include 1 to 2 revision rounds. Write the number in the agreement before you film.
What's the difference between a revision and a reshoot?
A revision changes the edit you already made, like the music, the captions or the last line. A reshoot means new footage, because the brand wants words or shots that aren't in your clip.
Should I charge for a reshoot?
Usually, yes. A reshoot is new work, and UGC platforms like Makeinfluence describe it as new footage, typically at extra cost. Say so in your agreement.
Can I go back to an earlier version after a revision?
Yes, in Cutroom's Magic Editor. Every change Jacob makes is a new version. The earlier versions stay, and going back to one is free.

Got a brand's notes in your inbox? Type the edit changes, and save the reshoot for the few that need it.

Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it